This week a new 20 second spot has shown up online for Limitless, the film about a miracle drug that changes Bradley Cooper’s character into the perfect version of himself, but at a high cost. The ad mimics the 1980s “This is Your Brain On Drugs” commercials, and falls in line with previous viral marketing we’ve seen from the film.
I Am Rogue is actually hosting an iPad contest for this video, which requires you to make a video response with your own “This Is Your Brain On NZT” PSA. Get the details here.
Limitless opens in theaters on March 18th from Relativity Media and Rogue Pictures. Neil Burger directs the Leslie Dixon screenplay, and the thriller also stars Robert De Niro and Abbie Cornish.