10 March 2011 1931 Views

Play The ‘Source Code’ Social Media Game

by Dan Koelsch

Duncan Jones’ Source Code is a sci-fi thriller about a soldier who crosses over into train passenger’s identity in the last 8 minutes of his life in order to figure out who set off the bomb that killed him so that another attack can be prevented. Summit Entertainment has taken the film viral by creating a social media game in which you help find the bomber, just in time for the film’s SXSW debut this weekend.

The Facebook-centric game is called “The Source Code Mission” (and they say Hollywood isn’t original), and is located on a subpage of the film’s official site. You can find the site thanks to the Microsoft Tag (it’s a like proprietary QR Code) that’s on the film’s poster, as seen below.





Summit worked with The Visionaire Group, whose work we’ve seen in many viral marketing campaigns, including Surrogates, The Last Exorcism, and The Expendables. If you play the game, you get entered into a sweepstakes to win a trip to the SXSW festival in 2012.


Thanks to @Clendanielc and Mashable. Source Code is set to release in theaters across the country on April 1st, and stars Jake Gyllenhaal as Captain Colter Stevens.



New

POLITFLIX 17: MOTHER RUSSIA! Dave Bond and James Murphy talk Hollywood’s take on post Cold War Villainy. Also: Solo! Deadpool! Bond 25! Godfather 4? And SO MUCH MORE..
09 June 2018
POLITFLIX 17: MOTHER RUSSIA! Dave Bond and James Murphy talk Hollywood’s take on post Cold War Villainy. Also: Solo! Deadpool! Bond 25! Godfather 4? And SO MUCH MORE..

May interest You

Classic Spielberg Moments on Film that Show the Master at Work
09 April 2018
Classic Spielberg Moments on Film that Show the Master at Work
Dust the new platform for short film innovation in the science fiction genre
20 September 2016
Dust the new platform for short film innovation in the science fiction genre
KEN BRANAGH RETURNS IN THE LONG AWAITED BLOCKBUSTER SEQUEL WALLANDER
21 May 2016
KEN BRANAGH RETURNS IN THE LONG AWAITED BLOCKBUSTER SEQUEL WALLANDER

Popular

The Inimitable Genius of Robert Downey Junior
20 April 2018
The Inimitable Genius of Robert Downey Junior
The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..
07 May 2018
The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..

Tags