“Real Steel” Starts a Viral Campaign Michael Lee, March 15, 2011June 16, 2011 Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at the PAX East gaming convention in Seattle, where the studio has been releasing remote controllers that link to WRB.com. home of the World Robot Boxing League, essentially the WWE of Real Steel. The site has since been updated and is asking for codes to be input on a controller. To see the code and access a new achievement hit the jump. The L.A. Times’ The Hero Complex wrote an article on the brand new ARG yesterday, with Firstshowing.net writing about it today and they have posted an image with the code (if you can read the image above, input the code, de3e13bcb, to receive your achievement). According to the website’s blog, the ARG stuff will lead somewhere and there are levels, layers, cool reveals and special access offers coming down the line. There is also a chance for director Shawn Levy or lead actor Hugh Jackman becoming more active in this ARG.So check it out and create an account to login. ARGs & Campaigns News Viral Marketing Hugh JackmanReal SteelShawn LevyWalt Disney Pictureswww.wrb.com
“The Dark Knight Rises” Teaser Poster Released July 11, 2011July 12, 2011The first official teaser poster for The Dark Knight Rises was released just a short while ago on the film’s official website … and it looks awesome! Fans of the series have been waiting a long time for a first look at the upcoming blockbuster, and it’s safe to say… Read More
“TRON: Legacy” UK Premiere and Aftershow Videos December 7, 2010The UK film blog HeyUGuys had the UK Premiere of TRON: Legacy covered rather thoroughly with their video report and photos, as well as their report on the aftershow. For all the cool photos and details, check out the site, but you can see the videos for both events right… Read More
New Character Posters For “Pacific Rim” Jaegers Have Arrived March 28, 2013March 28, 2013One of the more hotly anticipated films being released this summer is director Guillermo Del Toro’s big robots versus big monsters sci-fi epic, Pacific Rim. With the release date growing ever closer we are starting to see the marketing machine kick into gear. First, we had photos of the Kaiju… Read More
We unlocked these yesterday. The codes you need are here: http://www.genreaddict.com/news/real-steel-viral-videos-noisy-boy-uncovered-and-the-mighty-zeus