21 March 2011 1128 Views

“The Hobbit” Begins Production, Launches A Facebook Page, and Releases Two New Set Photos

by Michael Lee

The marketing world of The Hobbit is about to get broader and more in depth as the film has an official Facebook Page. Now we have seen many viral videos containing a music version of “They Are Taking the Hobbits to Isengard” and “Potatoes Remix” but Peter Jackson’s adaptation of the J.R. Tolkein novels never saw a viral marketing campaign. Hit the jump to see what the new facebook fan page contains.

While it isn’t an official The Hobbit fan page it is a page that Peter Jackson himself created and the director has released a couple images of the set, some of which you may recognize, to kick start his fan page debut. The page will be updated regularly throughout the production process. Click the link below to see the fan page.

http://www.facebook.com/pages/Peter-Jackson/141884481557


The two films are planned for 2D and 3D release in late 2012 and 2013, respectively.



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