“Don’t Go Too Far or You’ll Miss it…” Caleb Hamilton, April 3, 2011April 3, 2011 Tonight while tweeting about the “Agents on a Mission” tour, I stumbled upon what appeared to be just a bunch of Twitbots spamming, trying to get unlucky users to access a malware site. Being the cocky Macbook user that I am (we don’t get viruses), I decided to follow the URL. Exactly what is “it” that you’ll miss if you go too far? Read on to find out…I followed this web address: www.cars-n-deals.com (don’t worry, I’ve already checked it out) and was redirected to Disney/Pixar’s Youtube page.If you watch closely, you’ll quickly realize that something isn’t quite right in the video below. You may even catch a few blatant Pixar references and clues to what is really going on.Listen closely to the lyrics of the “Cars N’ Deals of Emeryville” jingle (or read them below):Cars N’ Deals of Emeryville Just take the big highway West then East Exit Finn road take the nineteenth left Drive about six miles But don’t go too far or you’ll miss it Don’t go too far or you’ll miss itSo what does it mean, “don’t go too far or you’ll miss it…”? Of course this could just be reminding you that if you aren’t looking carefully, you’ll miss the dealership. But of course, if you’re a super spy like Finn McMissile, you’ll quickly catch on and realize that the song is telling you that you’ll miss the next clue. Close to the end of the video there is some distortion that you may not have caught that the first time around. Go back and pause at the :57 mark.Study the paused image and you’ll see another web address: www.chromeA113.com. Once again, it’s safe to type that into your address bar. You’ll once again be redirected to Disney/Pixar’s Youtube page, but a find a different video playing:Pretty neat huh? It looks as though Disney/Pixar is going the Toy Story 3 viral video route.Cars 2 opens in Disney Digital 3D, IMAX 3D and 2D on June 24th Viral Marketing Viral Videos Cars 2ChromeA113DisneyViral marketingViral video
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Tron Tuesday: The Vehicles of Tron November 23, 2010November 25, 2010Its Tron Tuesday again, which means Disney has released another TRON: Legacy-related promotion. We have seen posters, samples of the Tron: Legacy Score, and clips from the movie. This Tron Tuesday’s promotion comes in the form of a video featuring the vehicles of the Grid. Hit the jump to see… Read More
As You Might Have Guessed, “The Five-Year Engagement” Has A Wedding Blog January 14, 2012It seems like only yesterday that we were talking about wedding blogs becoming the viral website of choice for television shows (in fact it was yesterday). Not to be upstaged, the romantic comedy film The Five-Year Engagement, starring Jason Segel and Emily Blunt have their own wedding blog. Get the… Read More