“Thor” Premiere To Be Broadcast Live Online, Hosted By Old Spice Guy Dan Koelsch, April 28, 2011April 28, 2011 How’s that for a headline? The summer truly kicks off next weekend with the release of Marvel’s Thor, and like all big films, Thor will have a red carpet US premiere featuring the stars of the film and celebrities. Unlike many films, this premiere will be broadcast live on the internet, hosted by the Old Spice Guy himself. Marvel.com will be hosting the live broadcast, which covers the film’s premiere in Hollywood on Monday, May 2, 8:30 p.m. ET/5:30 p.m. PT. Below is a video of host Isaiah Mustafa promoting the event.Mustafa is an interesting choice, since he has talked to Marvel about playing hero Luke Cage in a feature film. Whether they choose him or not, Marvel certainly seems to be smitten with the man your man could smell like. Viral Marketing Viral Videos Luke CageMarvelOld SpiceThor
Eli Roth “Clown” Trailer Goes Viral, Turns Out To Be Fake October 20, 2010A video was posted on YouTube on Monday that claimed to be a trailer for an upcoming thriller called Clown that was affiliated with Eli Roth and Lionsgate. However, no one had heard of the movie before, and eventually Mr. Roth himself caught wind of it and denied his involvement… Read More
YouTube Tuesday: Auralnauts June 25, 2013We at MovieViral know our viral videos pretty well, so we decided to share our knowledge to those looking to expand their Internet horizons. YouTube Tuesday is a weekly feature where we shine the spotlight on our favorite YouTube channels related to movies and television. We focus on channels that… Read More
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More
Mustafa says, “Sweet Christmas” in the video… Wonder if that’s a little hint being dropped by Marvel. Hmmmm!