Dimension Films has been taking us on a rollercoaster ride of theatrical release dates for its found footage sci-fi thriller Apollo 18. Originally scheduled for March 4th of this year, the film was moved slightly back to April 22nd, which was presumably to alleviate some of the pressure of a tight production schedule. Then, just a month ago, we learned that Dimension Films was pushing back the release all the way to January of next year. While this seemed like a death sentence, the film has now been moved back up to a more desirable spot.
January is infamous for being a dumping ground of bad films that need to be released some time, so it was a surprise that Apollo 18 was being moved there after the first trailer got mostly positive buzz. Perhaps that buzz has paid off, because the studio announced on the film’s Facebook page that the theatrical release has been moved up to the much more desirable August 26th, 2011. It’s not known yet what has caused this sudden vote in confidence from the studio to move Apollo 18 into the summer, but I’m glad that almost 5 months has been cut from our wait time.