“Fringe” Season Finale Offers “Super 8” Easter Egg Dan Koelsch, May 9, 2011 Our friends at Super 8 News caught a nice little easter egg in this past Friday’s season finale of Fringe. During one scene, a print ad for Rocket Poppeteers can be seen on a building. Check it out for yourself at the 0:55 mark in the preview after the break.Rocket Poppeteers is a fictional ice cream brand that has had a strong viral presence for Super 8, though we are still unsure how it plays into the Josh Minker ARG storyline or the film itself. Obviously, this easter egg should come as no surprise, as J.J. Abrams is the director of Super 8 and the creator and executive producer of Fringe, and he has done this before.We had a similar experience to this with Slusho!, the fictional Japanese drink that was a primary focus in the viral campaign, was thrown into various other films (i.e. Abrams’ Star Trek) and television shows (i.e. Heroes), but ultimately had little to do with the film.To get up to speed with the entire Super 8 ARG and campaign, check out our Super 8 Hub. ARGs & Campaigns Viral Marketing Viral Videos FringeRocket PoppeteersSlushoSuper 8
7 Chances to Get Early Access to “Pottermore”! July 31, 2011The final Harry Potter film may be out in theaters, but the story doesn’t end there. JK Rowling unveiled a secret project called Pottermore late last month and promised a chance for fans to gain early access. Starting yesterday, you can become a Pottermore hipster, but it won’t be easy:… Read More
New ‘Lost’ Teaser Features Mr. Cluck’s January 8, 2010November 16, 2010A new teaser commercial has hit the web for the final season of ABC’s “Lost”, and it features Hurley and Mr. Cluck’s Chicken Shack. For those diehard fans out there, you’ll remember Hurley used to work at Mr. Cluck’s, then used some of his lottery winnings to buy the restaurant…. Read More
Is Dimension Using Facebook to Start A Viral Campaign For ‘Scream 4’? March 15, 2011March 15, 2011It may not turn into a full campaign, but Dimension Films is definitely going viral with their marketing for Scream 4. The Sidney Prescott public figure page on Facebook has some interesting photos that are in-world. Check them out after the break. Read More