09 May 2011 1351 Views

Green Lantern Teaming Up With Doritos For Interactive Campaign

by Alex Gerage

Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in the weeks leading up to its release. Although the campaign has yet to begin, we have some details regarding what is in it for you if you choose to participate. Hit the jump for more.

The following message was posted on the official Doritos website:

“We’re giving hundreds of free tickets away every day to Green Lantern. Get the exclusive digital comic and enter for a chance to appear as a Green Lantern in an upcoming comic book or as a character in an animated DVD. Check back soon.”

Clicking the link takes viewers to a viral site for the campaign called AnyoneCanBeChosen.com. There, visitors are provided the following message:

“Thank you for your interest in the promotion, but it hasn’t started yet. Please come back on 5/15/2011 after 12pm central time.”

While it is still unclear what this campaign will entail, it appears that it will be far more interactive than simply buying a bag of chips with a picture of Hal Jordan on it. Green Lantern has obviously had a rocky road to the big screen thanks to the complexity of its post-production. Still, completed visual effects or not, many believed that if there was to be a marketing push before its release, now was the time. It appears Warner Bros. agrees, and is ramping up their marketing efforts for the June 17th release. Check back for more as the viral unfolds.



New

POLITFLIX 17: MOTHER RUSSIA! Dave Bond and James Murphy talk Hollywood’s take on post Cold War Villainy. Also: Solo! Deadpool! Bond 25! Godfather 4? And SO MUCH MORE..
09 June 2018
POLITFLIX 17: MOTHER RUSSIA! Dave Bond and James Murphy talk Hollywood’s take on post Cold War Villainy. Also: Solo! Deadpool! Bond 25! Godfather 4? And SO MUCH MORE..

May interest You

DC MOVIES LAUNCH NEW ERA OF SUPER HERO CINEMA
21 January 2016
DC MOVIES LAUNCH NEW ERA OF SUPER HERO CINEMA
THE BEST ROMANTIC COUPLES IN COMIC BOOKS
19 October 2015
THE BEST ROMANTIC COUPLES IN COMIC BOOKS
MOVIE AGONY AUNT ADVISES SUPERMAN
15 September 2015
MOVIE AGONY AUNT ADVISES SUPERMAN

Popular

The Inimitable Genius of Robert Downey Junior
20 April 2018
The Inimitable Genius of Robert Downey Junior
The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..
07 May 2018
The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..

Tags