09 May 2011 2603 Views

“Real Steel” Sends Out WRB Posters!

by Caleb Hamilton

A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to unlock more of the history. After entering the codes and submitting your mailing info, you were told that you may be receiving a prize in the mail. Well, that prize arrived today. Read on to find out what it is!

You may come home to a poster tube one day this week. I, for one, was completely surprised by its arrival. I knew I hadn’t ordered a poster from Ebay or Disney Movie Rewards and a quick look over of the mailing label revealed that it was sent from the WRB. I quickly ran in the house and opened the tube. Below is a photo of the very high-quality poster of “The Basics of The Boom” and the note that came with it, which lead to the next part of the viral.

The basics include 6 rules, a checklist to see if “…you have what it takes to bring the mechanized pain…”, and the judges’ scorecard. The poster also has other smaller details that you can check out when (if) you get one. Also on the back of the poster, is an image of one of the robots, Noisy Boy.

On the front of the poster, under the Judges’ Card, there is a series of numbers. The posters lead to the next stage of the viral. Thanks to Gupfee at Unfiction, we’ve been able to figure out what the numbers are for.

The numbers correspond to the rules and letters on the poster. First number tells you what rule, 2nd number tells you how many letters to count over (don’t count spaces). The answer is SLASH CONTENDER, leading to

http://wrb.com/contender

Then you enter the kanji letters as they appear under the noisy boy name on the poster, and you unlock another achievement and you get a animation/video of the noisy boy robot that you can mouse over for more info.

You can go directly to the animated look at Noisy Boy here and see a quick clip from the movie after reviewing every part of Noisy Boy and collecting 9 squares. Be sure to look carefully when exploring the robot!

Real Steel opens in theaters October 7th!



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