Categories

26 May 2011 35 Views
By

42 Entertainment is Behind “Test Subjects Needed” Website, More Details Emerge

There’s now an interesting development in what I thought would be a one-off post about a unique viral marketing website for gum. On Tuesday, we told you about TestSubjectsNeed.com, which supposedly tested you to see if you could participate in the “Human Preservation Project”. Now we know that the site is from prominent viral marketing company 42 Entertainment, which raises the question of what this campaign is really promoting.

42 Entertainment has made a name for itself in recent years by running some of the best movie ARGs ever. It’s the company behind the quintessential viral campaign for The Dark Knight, as well as the recent (and extensive) TRON: Legacy campaign. Based on their portfolio and what we know about them, they seem to focus on technology and entertainment products and brands, which pokes a hole in our theory that the Test Subjects Needed (TSN) campaign is for Wrigley’s 5 Gum.

So, how do we know this is a 42E campaign? The Seattle Weekly website has a QR Code advertisement that links to the TSN website. This ad is filed under “Ad Index > Entertainment > Concerts, Festivals & Events > 42 Entertainment”, which pokes another hole in our theory, since I’m pretty sure chewing gum wouldn’t be classified as a concert, festival, or event, no matter how good it is.

On a side note, the TSN website has a mobile version, which I found out by using a QR reader on my iPhone. It has a similar experience to the regular site, but is more direct and looks really good for a mobile conversion. Also, at the end, it gives you a video that shows some of the images you see flash across the screen on the regular site.

Of course, the Unfiction forums are all over this. While there were some initial indications that this could be part of the emerging ARG for The Dark Knight Rises, it seems that the gum theory has more support, especially since a commercial for the gum had the line “Test Subjects Needed” at the end.

Thanks to MovieViral reader Yankee White for the information. Do you think this could be a campaign for something else? If it is for gum, are you still excited to participate?




21 thoughts on “42 Entertainment is Behind “Test Subjects Needed” Website, More Details Emerge

  1. Taylor says:

    I got a little silver envelope in the mail with this inside (the image I attached) it’s a flashing blue light and a QR code. I don’t have a smartphone so I can’t scan it! Can anyone help tell me where it leads? If you can please email me albinolovechild@gmail:disqus .com
    Thanks,
    Taylor

  2. RavenAngelxX says:

    It’s 5 gum… the new packages have an icefly on them and the codes you get in gum packages work on the newest site they’ve created.

  3. Anonymous says:

    hi my name is martelle im an entertainer an shoot this would be soo sweet new hott tallent no need too search the highs an lows when im right here waiting on u too give me that push…Martelle21

    http://www.youtube.com/user/martelle21?feature=mhee

  4. Metrotroop says:

    i signed up for test subjects needed in the UK, a couple weeks later i received a black sealed envelope with a badge with my details on it, a little note saying “When the senses are properly aligned, they act as  a beacon to new ideas, new discoveries and new experiences. A NEW PATH AWAITS” and it also came with a pack of Wrigleys 5 chewing gum, Tropical Swerve.

Comments are closed.

Popular Posts

03 September 2014
100 Fascinating Things You Need To Know About ‘Big Hero 6;’ Plus New Images
A Disney animated Marvel film almost seemed to good to be true.  But when Disney acquired Marvel Comics back in 2009, a collaboration of the two forces was inevitable.  The two would announce Big...
07 October 2013
50 Things You May Not Know About Disney’s “Frozen” [UPDATED]
The two recent trailers from Frozen, starring Kristen Bell, broadway legend Idina Menzel, comedian Josh Gad, and Jonathan Groff, gave the impression that something was missing and that it was only...
13 April 2015
‘Daredevil’ Review

Tags