02 June 2011 4310 Views

42 Entertainment Is NOT Working On “The Dark Knight Rises” Viral Campaign (Updated x2)

by Dan Koelsch

UPDATE: Hit the jump to read an important update to this story!

Briefly: While this may not come as a surprise (based on quality and Peter from /Film even mentioning it in a tweet yesterday), we have gotten confirmation from a source that choses to remain anonymous that 42 Entertainment will not being running the viral campaign for Warner Bros.’ The Dark Knight Rises. This will disappoint many fans who followed the viral marketing company’s exquisite execution of the “Why So Serious?” campaign for The Dark Knight. While the reason for the WB not chosing 42E for TDKR is unknown, my source tells me that the individuals who actually worked on the WSS campaign are no longer with 42 Entertainment, so that may have something to do with it. Will you still follow an ARG for the new Batman film if 42E isn’t behind it?

1pm PT – I was just contacted by someone who works with 42 Entertainment who tells me that all the major individuals (producers, writers, etc.) who worked on the Why So Serious campaign are in fact still with the company. Also, although 42E is not currently working on the TDKR campaign, Warner Bros. could still contact them later on. Given that the film isn’t set to release in theaters until July 20, 2012, the studio has some time to decide if they want work with 42E again.

Update #2 – I just want to make it clear: Both of my sources confirm that 42 Entertainment is not working on anything for The Dark Knight Rises, but the possibility is still there for Warner Bros. to hire them. The only confirmed viral piece we’ve seen for the film was done in-house and probably would have little to no bearing on a new viral marketing plan. However, due to 42 Entertainment’s secrecy (The Dark Knight and Tron: Legacy aren’t even listened on the “our work” section of their official website), we may never get confirmation if they are brought on or not. Our only clue may be the quality and intricacy of the campaign.



New

James Bond is a Gentleman You just need to look beyond the viral videos and instead watch his actual Movies
23 August 2016
James Bond is a Gentleman You just need to look beyond the viral videos and instead watch his actual Movies
Yes: James Bond is indeed a TRUE ‘Gentleman’. Here’s Why..   The Name’s Viral....

May interest You

INSPIRATIONAL UK MASTERCHEF WINNER JANE DEVONSHIRE GOT ME THINKING ABOUT THE MOTIVATIONAL POWER OF MOVIES AND MEDIA
06 May 2016
INSPIRATIONAL UK MASTERCHEF WINNER JANE DEVONSHIRE GOT ME THINKING ABOUT THE MOTIVATIONAL POWER OF MOVIES AND MEDIA
JANE DEVONSHIRE WINS BBC UK MASTERCHEF 2016 IN A HEARTWARMING, BEAUTIFUL, CINEMATIC FINALE (Oh and...
JAMES BOND WOULD RATHER TAKE A SUICIDE PILL THAN LET DANIEL CRAIG STEP DOWN
14 October 2015
JAMES BOND WOULD RATHER TAKE A SUICIDE PILL THAN LET DANIEL CRAIG STEP DOWN
JAMES BOND IS BACK WITH ANOTHER LETTER TO MOVIE VIRAL     INTERNAL MEMO,...
FLEMING FRIDAY LICENCE TO KILL
04 June 2015
FLEMING FRIDAY LICENCE TO KILL
FLEMING FRIDAY #1   LICENCE TO KILL   It’s a big week for James...

Popular

Independence Day Resurgence great viral campaign shame about the rubbish film
25 June 2016
Independence Day Resurgence great viral campaign shame about the rubbish film
  INDEPENDENCE DAY RESURGENCE brought back the viral marketing tool in style. Truly immersive...
Captain America Civil War Second Opinion with Nick Clement
02 June 2016
Captain America Civil War Second Opinion with Nick Clement
CAPTAIN AMERICA: CIVIL WAR Review by NICK CLEMENT   DIVIDED WE FALL! Movie Viral...

Tags