Wrigley’s Gum Needs Your Help To Hunt The Red Skull Alex Gerage, June 14, 2011 While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product tie-ins and promotional campaigns to emerge in the coming weeks. One such campaign is Marvel and Wrigley’s “Hunt for the Red Skull” game. Hit the jump for details on how chewing gum can bring you closer to catching the Red Skull … and $100,000. At CaptainAmericaQuest.com, visitors are treated to a map of Eastern Europe with little Hydra logos scattered across the different countries. As one moves the viewfinder over a logo, it enlarges, and clicking it will open a box to put in your “code,” found under the caps of qualifying Wrigley’s products. Doing so should not only present you with some images from the film (which TheDailyBlam! seems to have uncovered) but will also qualify you for a number of prizes, the grandest being $100,000.If chewing gum is not your style, or if you are just feeling nostalgic and patriotic, check out this World War II era poster for the film (above). Drawn by Marvel artist Paolo Rivera, the poster evokes imagery from Marvel’s very first Captain America comic. While I would have already made room in my house for such art if it could be bought, unfortunately, only 100 copies of the poster were printed. A few were handed out at this past weekend’s Hero Complex Film Festival in Los Angeles, and the rest were given to cast and crew for the film. Oh well, I guess if anyone deserves to own this really cool poster, it’s them. Captain America hits theaters July 22nd. Viral Marketing Captain America: The First AvengerMarvelThorWrigley'sX-Men: First Class
Contest: Win the “American Reunion” Soundtrack! March 28, 2012April 3, 2012The fourth theatrical installment of the American Pie series, American Reunion, opens next weekend, and the film’s official soundtrack comes out on April 3rd. To honor the occasion, we have a contest courtesy of Relativity Music Group where you can win the soundtrack. Get the details after the jump. Read More
Trailers Weekly: “This Is The End”, “The Conjuring”, “Only God Forgives”, “The Great Gatsby”, & “Carrie” April 6, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have trailers for This Is The… Read More
Dead Drop Activity Confirmed For Mission Icefly June 28, 2011June 28, 2011Yesterday we figured out that the Mission Icefly website was revealing cities throughout the United States. Now the letters are fully visible and instructions have been added to the bottom of the website, confirming our suspicions that a dead drop activity similar to the Flynn Lives campaign was imminent. Read… Read More