Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website Dan Koelsch, June 16, 2011August 1, 2011 While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming convention. After the break, get the details on what they were giving out at E3 and what new website was discovered. The film takes place in the future where robots take the place of people in the sport of boxing. The viral campaign for the film has focused on the World Robot Boxing (WRB) league, and this new development is no different. Girls at E3 were handing out WRB trading cards wrapped in WRB t-shirts. Check out some photos below, and see more at FirstShowing.net, who broke the story. The cards also link to the new viral website for the film, called Design for Chaos, which is really a subpage of the WRB website. On this page you can create your own robot fighter, including name, icon, and paint job. Below is my example, Furious George, who I tried to make into a robotic Captain America. Hopefully we actually get to do something with these designs, such as play a game or help create some sort of animation.Real Steel is directed by Shawn Levy and stars Hugh Jackman as a washed-up boxer who must train an old sparing robot to become a contender. The film opens in theaters on October 7th. ARGs & Campaigns Viral Marketing E3Real SteelWRB
Inception Prologue Comic Book Available Online July 13, 2010We’ve seen a number of prequel comic books for films here at MovieViral, both in the real world (i.e. Star Trek and The Crazies) and online (i.e. Repo Men). As you can tell, the films with a viral presence are more likely to do this, and the latest example, for… Read More
‘Jurassic World’ Viral Site Launches; New Images Released Reveal Characters November 17, 2014We’ve known that Jurassic World takes place some 22 years after the events of Jurassic Park. Though the subsequent sequels would be considered canon, Colin Treverrow’s upcoming film doesn’t seem to be considered with the multiple returns to the various island Dr. Hammond owned in the films. Now a newly… Read More
And the Oscar Goes To … Jersey Shore March 1, 2010The Academy Awards are just one week away, and George Lopex is already on board. All this week on Lopez Tonight, the cast of Jersey Shore will be reenacting scenes from the 10 Best Picture nominees at this year’s Academy Awards. Check out the promo for the stunt after the… Read More