J.K. Rowling’s “Pottermore” Revealed! [Updated] Caleb Hamilton, June 22, 2011June 23, 2011 Late last week the internet was buzzing about a new Harry Potter project that will be officially announced by J.K. Rowling tomorrow. Thanks to a leaked memo regarding the project, we have learned exactly what Pottermore is.The project appears to be an online game in which players will follow clues to find prizes hidden in the real world! Not exactly what many Potter fans were hoping for, but hey, at least Harry Potter will continue for many years to come. The game will allow aspiring wizards all over the world to find an unknown number of hidden magic wands.This news comes from a leaked memo to the Times of London newspaper. It is not known if the memo was actually leaked, or if it’s a marketing ploy by the PR company behind the project. The same company created the game LittleBigMap to promote the release of LittleBigPlanet 2.Harry Potter author J.K. Rowling is expected to make an official announcement tomorrow, via YouTube, from the Victoria & Albert Museum in south-west London. In the past, Rowling has made Potter-related announcements through Harry Potter fan sites and it is believed that she has already given sneak peeks of the Pottermore project. Andrew Sims of Mugglenet said this of Pottermore:“[I] can tell you that it is fantastic. I’d say more but I had to make an unbreakable vow concerning its secrecy.”Do you think that Pottermore is actually an online treasure hunt game? Were you expecting another book? Let us know in the comments![Source: The Guardian]Update:Apparently the LA Times was contacted by a J.K. Rowling spokeswoman who informed them that the document is both outdated and inaccurate.The spokeswoman said:The British press have been very imaginative in their interpretation of the document, but I can categorically say the project is not a Treasure Hunt or a game.So, I guess we’re back to square one. J.K. Rowling is set to announce what Pottermore is later today. Update #2Watch the announcement here! Viral Marketing Harry PotterJ.K. Rowlingonline gamePottermore
Viral Marketing ABC Asks You “What is Revenge” September 16, 2011September 16, 2011They say that revenge is a dish best served cold, but when it is served by the steamy Emily VanCamp, then it is something that you want to just eat right up. Revenge is a new ABC drama that is loosely based on Alexandre Dumas novel The Count of Monte… Read More
12 Days of Viral – DAY TWO December 14, 2009December 13, 2009On the second day of viral, my movie gave to me….. A Twitter account with the truth. The truth, the whole truth, and nothing but the truth. Well, maybe a little more. At least this seems to be the way to go with newer Twitter accounts. You can go back… Read More
AMC’s Mad Men and Breaking Bad Characters Have Twitters! June 20, 2010June 20, 2010AMC (American Movie Channel) has become a powerhouse of a TV channel with their award winning shows Mad Men and Breaking Bad. Both critically acclaimed and arguably some of the best shows on TV not only now, but in a long time and with their extensive fan bases, it’s no surprise AMC reached… Read More
Was hoping for that encyclopedia. But, perhaps this is fake. Either way, my faith in Jo is unwavering.
If it is a game then why does the bottom of the pottermore page say, Harry Potter and Pottermore Publishing Rights © J.K. Rowling”? That just leads me to believe that Pottermore Publishing Rights is a publishing house and a gateway for new authors to write Potter-verse stories to be published.
I was sooooo hoping it was a book! I was soooooo excited but if it going to be a game either was is fine for me! I have collected all games books movies anything I could find of harry potter so this is something that I can enjoy!
No they wont have three people “win”. The idea is so that Harry Potter “never dies”. If the game ends, that defeats the purpose. If it isn’t a book, I will be pretty upset, personally.