Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters

Dan Koelsch,

We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some new updates to the campaign, which includes John Locke himself, after the break.


Last week we posted the video from Mission Icefly that showed paper helicopters with lights dropping down on Bonnaroo. These same devices were mailed to people who signed up for the Test Subjects Needed website. Today, the campaign posted a “version 2” of the video that has a little easter egg at the end. Watch the video below to see for yourself.

That’s right, that is a scrambled video of Terry O’Quinn (aka John Locke on LOST) saying something like “we all have a certain”. What does this all mean? We don’t know yet, but an update to the Mission Icefly website might give a clue. At the bottom of the page are a series of letters that look to be an incomplete message. There are too many spaces in between to even try to decipher it, but more letters may be revealed soon.

Thanks to Steve from Collider for convincing me to watch the video all the way through, otherwise I might have missed Mr. Locke.

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Comments (9)

  1. TO WHOM EVER IS WRITING THE MISSION ICE FLY EVENT!!! IT IS 5 GUM. IF YOU WERE TO GO TO THIS WEBSITE   http://www.5react.com/ AND YOU PUT IN YOUR INFORMATION IT WILL TELL YOU ABOUT RECEIVING A BLACK PACKAGE!!!! HOWEVER FOR SOME REASON I CAN GIVE NO FURTHER INFORMATION BECAUSE MY LINK TO FACEBOOY FOR THE “APP” WON’T WORK. BUT IF YOU CAN PLEASE GIVE DETAILS.

  6. Pingback: Mission Icefly Website Slowly Reveals Cities | MovieViral

  7. http://www.5react.com was used last year. When I entered my info back then it sent me a sample of the React gum, so I don’t think that is tied to this. Since it was so long ago, the sampling event is probably over for that. I don’t know what this is though.

  8. ok this is all i got i tried to dig a little deeper and i had to frame by frame the ending of the Mission Icefly website video and what i got was the URL–   survivalcode.com/thegenesis

    that took me to a whole other site where they played the whole video that was chopped up on the Icefly site 
    so after watching that there is a small portion of interactive snowy lands 
    there is a door 
    then click the Icefly
    and it will show a countdown timer right now it is 2:36 and i just checked it says it generally 14 days and 9 hours 

    thats all i know so far ill see if i can get anything else

  9. what is it…. at the end of the video it sounds like he said we all have a certain priority

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