Over the weekend, we told you about a big update to the Mission Icefly/Test Subjects Needed viral campaign. Not only did we get a distorted video of Terry O’Quinn, but we got letters at the bottom of the Mission Icefly website. Now we know what those letters make out, and it might look a bit familiar. Get the details after the break.
As you can tell by now, the letters are slowly being revealed to be major US cities. The cities included are Los Angeles, Phoenix, Las Vegas, Portland, Dallas, Washington D.C., Nashville, Chicago, Denver, Orlando, Seattle, Boston, New York, San Francisco, and Atlanta. We don’t know the significance of the cities to the Mission Icefly campaign just yet, but prior experience with a similar situation could give us clues. This slow reveal of city names may give ARG fans a bit of Deja Vu. This is because 42 Entertainment, the company supposedly behind Mission Icefly, did something very similar during their Flynn Lives ARG for Disney’s TRON: Legacy.
The Zero Hour leg of the campaign had a FlynnLives.com subpage that slowly revealed cities as well, though the list included international locations. This led to a deaddrop game that not only got participates swag, but led to another website where a lucky few could sign up to see the TRON: Legacy trailer premiere in IMAX. With the movie almost 10 months away at that point, this was kind of a big deal.
What can we expect this time? It’s hard to tell. I imagine it will be another participatory event, though what it will lead to is hard to guess, since the campaign is for Wrigley’s new flavor of 5gum. Free gum, anyone? We should have the answer when the Mission Icefly countdown ends in 3 days. Let us know your thoughts in the comments below.
Iron Man 3
Iron Man 3 Mark 42 Classic Gloves, Child
by Disguise Costumes - Toys Division
Iron Man 3
Marvel Iron Man 3 Avengers Initiative Arc Strike Iron Man Figure
Iron Man & Captain America: Heroes United
The Man with the Iron Fists 2 (Unrated)
Marvel's The Avengers
by Walt Disney Video
Iron Man: Fatal Frontier
Marvel Avengers Age of Ultron Iron Man Arc FX Armor
Iron Man Epic Collection: The Enemy Within
LEGO Marvel Super Heroes - Xbox One
· Video Games
by Warner Home Video - Games
INFO THINK MARVEL AVENGERS USB FLASH DRIVE 8GB IRON MAN 3 MARK 42 HAND LED NEW
· PC Accessory
The Man In The Iron Mask
Iron Man - Xbox 360
· Video Games
by Sega Of America, Inc.