“Super 8” Deleted Scene Features Rocket Poppeteers Dan Koelsch, June 27, 2011 We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids going into a 7-Eleven early in the film. You’ll see a cardboard cutout of Rocket Poppeteers spokesman Captain Cooper and a sign on the wall featuring the ice cream treat.Source: /Film ARGs & Campaigns Viral Marketing Viral Videos Rocket PoppeteersSuper 8Viral video
Help Promote “The Amazing Spider-man 2” To Earn Points And Plenty Of Fantastic Prizes November 6, 2013November 6, 2013Do you enjoy all the pre-release marketing for your favorite and most anticipated upcoming films? Well, if you do then the fine folks over at Sony want your help in spreading the word about the upcoming sure-to-be blockbuster, The Amazing Spider-man 2. Sharing content isn’t anything new, we post trailers,… Read More
Trailers Weekly: ‘Fifty Shades Of Grey,’ ‘The Cobbler,’ ‘Hungry Hearts,’ And More November 15, 2014November 15, 2014Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from One Song, 50 Shades Of… Read More
The Soapbox: Why Can’t Sony Do Anything Right? June 17, 2009January 16, 2010Sony, what is it with you and shoddy viral campaigns? You let a viral sit for half a year, send me free shit that I don’t want, made National Treasure for old people (Angles & Demons), and worst of all, you keep letting Roland Emmirich make movies. Seriously Sony, why… Read More