06 July 2011 1069 Views

“Zookeeper” Tries To Become a Meme

by Dan Koelsch

Columbia Pictures’ comedy Zookeeper opens in theaters this Friday, and the studio has tried something a little different to gain some buzz for the Kevin James-starring film. They have an entire website on the Cheezburger network. Get the details after the break.


The Cheezburger network of humor sites is one of the most vast networks on the web, encompassing such websites as (of course) I Can Has Cheezburger?, Memebase, Failblog, The Daily What, and much more. There is possibly no better source for internet memes than Cheezburger, and Zookeeper looks to tap into that fanbase.

The sponsored website, called Prowl, and it follows in the same format as the rest of the network. There are old viral videos, image macros featuring characters from the film (the animals talk), and of course the film’s trailer. Altogether, the site isn’t really that funny, especially since we don’t know the characters enough for the image macros to make much sense.

The film has been likened to a Night at the Museum knock off mixed with a little Dr. Doolittle, and I imagine the concept was pitched to the studio as such. The film already hasn’t had much positive buzz (the most liked comment on Sony’s YouTube posting of the trailer is “This is going to suck.”), so I don’t think this is going to help much.

What do you think of the promoted Cheezburger site? Are you excited at all for this film? Let us know in the comments below.



New

Terrible Trailer Tuesday
11 December 2018
Terrible Trailer Tuesday

May interest You

Terrible Trailer Tuesday
11 December 2018
Terrible Trailer Tuesday
GhostBusters will make you feel good with Beautifully Balanced Perfectly Pitched Summer Blockbuster
11 July 2016
GhostBusters will make you feel good with Beautifully Balanced Perfectly Pitched Summer Blockbuster
CATCHING UP WITH TOBEY MAGUIRE
21 January 2016
CATCHING UP WITH TOBEY MAGUIRE

Popular

TOM HIDDLESTON On Course to Write AND Direct BOND 25?
16 September 2018
TOM HIDDLESTON On Course to Write AND Direct BOND 25?
INSIGHT: Exploring the Acting Craft with JANE MERROW
02 October 2018
INSIGHT: Exploring the Acting Craft with JANE MERROW

Tags