Everyone Goes Too Far In “Inside” Episode 6 Dan Koelsch, August 3, 2011 These recent episodes of The Inside Experience have been coming fast, and now we have Episode 6. This morning Christina woke up to find that her captor had recorded her (fortunately clothed) shower and put it on the Internet. Watch her extreme and unfortunate reaction after the break.What will Christina do now that she has only battery power for her laptop? This seems like a great way to advertise the Toshiba Satellite P775’s battery life.Inside, presented by Toshiba and Intel, is directed by DJ Caruso and stars Emmy Rossum as Christina Perasso, who has been kidnapped and only has a Toshiba laptop to connect to the outside world. Through social media, you follow her plight against her unknown keeper and help her survive, discover the truth, and eventually escape. If you want to play along, here are the basic links you’ll need:The Inside Experience: Website, Facebook, Twitter, YouTube Christina: Facebook, Twitter, YouTube ARGs & Campaigns Social Networks Viral Marketing Viral Videos InsideViral video
Making Augmented Reality a Marketing Success December 7, 2009December 7, 2009You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there… Read More
SNL Takes On Taken 2 and California October 14, 2012October 14, 2012Saturday Night Live had Up All Night star Christina Applegate as host last night. My favorite sketch of the night was Tech Talk: iPhone 5, but we got two good movie/TV sketches as well. There’s a trailer for a movie that combines Taken 2 and Expendables 2, as well as… Read More
Super 8: Super Bowl Trailer Breakdown and J.J. Abrams Gives Major Plot Details February 7, 2011March 11, 2011We got our first video footage of Paramount and Bad Robot’s Super 8 last night during the Super Bowl, and it was a lot to process in 30 seconds. Fortunately, the trailer has been uploaded to Apple.com, so we can dissect it in glorious HD. Check out our 20 high-res… Read More