Apollo 18: Internal NASA Memos Hint at Problems On Lunar Surface Dan Koelsch, August 29, 2011 Dimension Films’ Apollo 18 is a found footage sci-fi thriller about a secret mission to the moon back in December of 1974 that went horribly wrong. For the viral campaign, the film’s official website has a subpage that updates periodically with several documents from before, after, and during the mission. The latest documents are internal memos at NASA that show how they knew something was up. Check out the documents below (unlocked with password “surveillance”). The first, titled “disrupt”, talks about a strange disruption to the lunar module. The second document explains how several cameras in the module went out, yet troubleshooting has not been able to fix them. These obviously hint that something is on the lunar surface causing these problems. You can follow all our coverage at our Apollo 18 Hub. The film opens in theaters this Friday! ARGs & Campaigns Viral Marketing Apollo 18
Play The Game From “Wreck-It Ralph” Online June 9, 2012Disney’s Wreck-It Ralph made quite the splash this week when its trailer debuted online. The animated film tells the story of the title character who is the villain in the (fictional) classic arcade video game Fix-It Felix Jr. However, he’s tired of being the bad guy and goes to other… Read More
Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters June 25, 2011We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some… Read More
Total Recall: Personalized Rekall Videos and Comic-Con July 5, 2012July 8, 2012Last month, we told you about WelcomeToRekall.com, the viral website for this summer’s sci-fi action remake Total Recall. The website is home to Rekall, a company that implants memories so that you can have a vacation without actually going anywhere or wasting any time. Now you can actually see how… Read More