Apollo 18: Internal NASA Memos Hint at Problems On Lunar Surface Dan Koelsch, August 29, 2011 Dimension Films’ Apollo 18 is a found footage sci-fi thriller about a secret mission to the moon back in December of 1974 that went horribly wrong. For the viral campaign, the film’s official website has a subpage that updates periodically with several documents from before, after, and during the mission. The latest documents are internal memos at NASA that show how they knew something was up. Check out the documents below (unlocked with password “surveillance”). The first, titled “disrupt”, talks about a strange disruption to the lunar module. The second document explains how several cameras in the module went out, yet troubleshooting has not been able to fix them. These obviously hint that something is on the lunar surface causing these problems. You can follow all our coverage at our Apollo 18 Hub. The film opens in theaters this Friday! ARGs & Campaigns Viral Marketing Apollo 18
Toy Story’s Pizza Planet Hiring Drivers April 8, 2010April 8, 2010You may remember about a week ago we reported on Disney and Pixar setting up college screenings for the first 2/3 of Toy Story 3. Well, now they’ve got an interesting way of advertising for it that might actually make some people upset. Read More
“Dumb And Dumber To” Poke Fun At “Lucy” Poster August 15, 2014August 15, 2014The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a… Read More
Viral Video Round Up: Wall-E, The Dark Knight, Steven Spielberg, Prometheus, And More! January 16, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More