29 August 2011 984 Views

“The Hunger Games” Viral Knows Who You Are

by Michael Lee

Maybe Lionsgate didn’t give it some thought at first, but when we wrote an article about a possible viral site for The Hunger Games, the studio called to inform us that they weren’t marketing such a site nor were they affiliated with it. Naturally we edited it to inform you that there wasn’t a viral for the film adaptation, but given that the teaser trailer was just released, the studio has debuted their own viral site for the flim. Don’t worry this one is for real.

Comingsoon.net was the first to find out about the new viral site for The Hunger Games. When you enter TheCaptiol.pn, you see a very blurred image that shifts in random places. Below is a connection that will allow you to identify yourself via twitter, so hopefully there will be a connection for Facebook users. After authentication, you get a small pop-up that allows you to tweet

The Capitol knows who I am. Identify yourself immediately: http://thecapitol.pn #whatsmydistrict

This viral seems to play off the same sort of marketing and strategy that The Dark Knight Rises used. Although there won’t be any images of twitter users, the bigger picture itself could slow down and piece itself together to reveal the final image. Again this is just a thought.

Below is the image that I first saw. If you think you know what it is, post it as a comment below.



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