Real Steel: The Underworld Hacks WRB Website, Shows Us Awesome Robot Street Fights Dan Koelsch, September 9, 2011September 9, 2011 Earlier this week, Disney sent out press kits for their upcoming robot boxing movie Real Steel, starring Hugh Jackman. These press kits had a note in them from a group called The Underworld, which turns out to be part of the viral campaign the film has been running. As the note warned, the primary viral site has now been hacked by the group. The viral campaign has centered on World Robot Boxing and its website. The film and campaign take place in 2020, when robot boxing has taken over human boxing in popularity. The WRB is the official league for robot boxing, but The Underworld is a group that seems to prefer more gritty and brutal underground street fights. They hacked the WRB website yesterday and posted a few short clips of underground robot boxing matches. See what they did to the website below.When you click on the four square symbol on the red banner message, four quick clips pop up. They don’t show much, but they are still pretty cool. Hopefully we’ll see more soon. Let us know what you think of the hack in the comments below!Real Steel opens in theaters on October 7th. Follow our coverage of the film and its campaign here. ARGs & Campaigns Viral Marketing Viral Videos Real SteelWRB
The Man of Steel: Financial Success of Superman [Infographic] June 17, 2013June 17, 2013Warner Bros.’ Man of Steel has made almost $200 million internationally already, and the Superman brand has always been lucrative. Find out just how lucrative in the infographic from Finances Online after the break. Read More
“Burn Notice” Infographic Gets You Caught Up for Season Premiere June 14, 2012USA’s hit spy series Burn Notice returns for its sixth season tonight with the premiere episode “Scorched Earth”. A lot has happened to Michael Westen in the past six seasons, so if you’re looking for a quick refresher, you’ve come to the right place. After the jump, we have an… Read More
Viral Video: Phonetourage April 14, 2010April 13, 2010I’m not a big fan of HBO’s show Entourage. The story lines are so cookie cutter, and the characters are both unrelatable and predictable. The Upright Citizens Brigade’s Midnight Show has a parody of the TV series that hits it home for me. Check it out after the break. Read More