Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Universal Buys “Grim Night” After Trailer Goes Viral

Michael Lee, October 27, 2011October 27, 2011

You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide from creatures called Grims. But how exactly did a small indie trailer like this one end up in the hands of a major studio like Universal? Hit the jump to find out.

Bestendeider and Bey along with producers Bryan Bertino (The Strangers) and Adrienne Brittle took a slightly unusual (but apparently effective) approach to the sale, releasing a trailer late last week to pique industry and public interest in the movie.

Universal is taking a page from Paramount’s playbook when they marketed Paranormal Activity and judging by it’s success, the studio also wants a piece of the pie. But releasing the trailer was only a small part of their plan. The four waited for the Paranormal Activity 3 to make its predictable success last weekend in hopes that it pique Universal’s interest.

The trailer went viral thanks in part to some horror sites which then lead Universal to make a six/seven figured deal for distribution rights.

News Viral Marketing Viral Videos Alley BeyBrandon BestenheiderGrim NightUniversal

Post navigation

Previous post
Next post

Related Posts

Exclusive: We Help “Find Me Event” Unleash Their Abduction Video

October 14, 2011October 14, 2011

A few months ago we did an article on Find Me Event, the ARG where you, the viewer, takes part in locating a prisoner locked away by the evil Architect. This past week we gave you guys even more information with a promise that something big is right around the…

Read More

Different Versions of “Super 8” TV Spot Reveal More Clues and Questions

February 8, 2011March 11, 2011

Today we found out that there in fact at least two (and possibly three) versions of the Super Bowl TV Spot for Super 8, between what aired and what’s online (available in HD from Apple).The much-talked-about images within the final shot of the lens are actually different in each version,…

Read More

Final 3rd Part of TRON: Legacy Banner Revealed

November 5, 2010November 5, 2010

On Tuesday, the first of three posters were revealed that make up one big TRON: Legacy banner. After the second was released on Wednesday, the film’s Facebook claimed they would post the last poster once they reached 200,000 fans. While they are stil 20,000 off their goal, the UK page…

Read More

Comment

  1. Will says:
    October 27, 2011 at 10:47 am

    Yeah, it’s “pique” and not “peak” when you’re talking about piquing someone’s interest. 

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2026 MovieViral.com | WordPress Theme by SuperbThemes