07 December 2011 2577 Views

There Is Still Hope For A Viral Campaign for “The Dark Knight Rises”

by Dan Koelsch

When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we still have not seen any viral marketing for TDKR, and there is still no word of 42E being involved. However, there could be some hope on the horizon. Click the jump to find out more.

The Wrap interviewed Warner Bros. Motion Pictures President Jeff Robinov, and he talked a bit about the film’s marketing plans.

He wouldn’t disclose much more about the studio’s marketing strategy for its key tentpole franchise. But he did say that, like “The Dark Knight,” its successor’s “marketing strategy will definitely evolve,” Robinov said.

The film’s theatrical release is just seven months away, so if Warner Bros. wants to get even close to the scale of their campaign for The Dark Knight, they better get going. What do you think? Will Warner Bros. even try to do a viral campaign, and if they do, can they pull it off without 42 Entertainment? Give us your thoughts in the comments below.

Thanks to Steve Szyndrowski for the heads up.



New

Time to Up Your Netflix Game
20 October 2021
Time to Up Your Netflix Game

May interest You

#TBT: BATMAN CREATED VIRAL MARKETING?
08 September 2021
#TBT: BATMAN CREATED VIRAL MARKETING?
We Have a Podcast! Presenting Polit-Flix: a Discussion of Film and Politics. Episode 1..
12 July 2017
We Have a Podcast! Presenting Polit-Flix: a Discussion of Film and Politics. Episode 1..
INSPIRATIONAL UK MASTERCHEF WINNER JANE DEVONSHIRE GOT ME THINKING ABOUT THE MOTIVATIONAL POWER OF MOVIES AND MEDIA
06 May 2016
INSPIRATIONAL UK MASTERCHEF WINNER JANE DEVONSHIRE GOT ME THINKING ABOUT THE MOTIVATIONAL POWER OF MOVIES AND MEDIA

Popular

#FLEMINGFRIDAY: No Time to Flop? 007 needs $900 million to break even. So what?
13 August 2021
#FLEMINGFRIDAY: No Time to Flop? 007 needs $900 million to break even. So what?
The VFX Behind Disney+ Series: The Mysterious Benedict Society
28 July 2021
The VFX Behind Disney+ Series: The Mysterious Benedict Society

Tags