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The Latest Viral News for Films and Beyond!

What Is Operation Early Bird?

Caleb Hamilton, December 8, 2011December 8, 2011

Yesterday, we reported the start of a viral campaign for The Dark Knight Rises and today we have some major developments! A new CIA transcript and a countdown! Check it out after the jump!

The Fire Rises website has gone blank; that image of Bane everyone worked to reveal back in May has disappeared. The Fire Rises Twitter page (@thefirerises), was updated this afternoon with a twitpic link, leading to a third CIA document, which you can read below (click to enlarge).


So what is “Operation Early Bird”? Head over to www.operationearlybird.com and wait. The countdown should end tomorrow around 10 AM PST / 1 PM EST.

ARGs & Campaigns Social Networks Viral Marketing The Dark Knight RisesTwitter

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Comments (3)

  1. Sam Hayes says:
    December 8, 2011 at 1:18 pm

    All I’m getting on the OperationEarlyBird site is “There has been an internal error.” 🙁

  2. Caleb Hamilton says:
    December 8, 2011 at 1:29 pm

    The servers have probably crashed

  3. Pingback: Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue | MovieViral

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