Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue Caleb Hamilton, December 9, 2011December 9, 2011 Earlier this week, two mysterious CIA documents were “leaked” online. It was quickly revealed that these had something to do with The Dark Knight Rises. A third document, tweeted out yesterday by The Fire Rises, mentioned a black ops mission called “Operation Early Bird”. This lead to the discovery of a website and a countdown, which ended today. So what exactly is Operation Early Bird? Hit the jump to find out.When the countdown clock hit zero, a blank map appeared at the Operation Early Bird website. Below the map you can enter coordinates. But there were no hints as to where to find the coordinates or what would happen when entered.Several people found that if you head over to the film’s official website, an audio clip plays which gives out coordinates to enter at the Operation Early Bird site. Once entered, a location on the map is covered with a little green dot. From there, you can go to Gofobo to reserve passes for an “early” (it’s at 10 PM) screening of the opening sequence of The Dark Knight Rises next Tuesday, December 13th. This event follows a press screening held last night at Universal Studios: Hollywood, where director Christopher Nolan introduced the sequence. Next week’s event also gives more people a chance to see the footage since it is only playing before Mission: Impossible-Ghost Protocol at 42 IMAX theaters across the U.S., Canada and the U.K.The Dark Knight Rises hits theaters and IMAX July 20th, 2012! ARGs & Campaigns Viral Marketing Operation Early BirdscreeningThe Dark Knight RisesWarner Bros
Transformers 2: Receive a Call from Optimus Prime! October 5, 2009October 5, 2009With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for… Read More
Feature-Length Behind-the-Scenes Documentary of “The Social Network” Posted Online February 2, 2011The Blu-Ray release for The Social Network is chock-full of impressive extras, and one of those is a 93 minute documentary called “How Did They Ever Make a Movie of Facebook?”, which is a behind-the-scenes of the award-winning film. For those too cheap to make the purchase, IMDB has kindly… Read More
ARGs & Campaigns Solve Equation On “Let Me In” Viral Site To Get Prize September 9, 2010October 18, 2011The viral site HelpMe.net has been a treasure trove of fun for Overture’s Let Me In. We’ve seen morse code, riddles, and puzzles, and now we have math. Using the numbered objects around the creepy room shown on the main page, can you solve the equation on the chalkboard to… Read More