Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue Caleb Hamilton, December 9, 2011December 9, 2011 Earlier this week, two mysterious CIA documents were “leaked” online. It was quickly revealed that these had something to do with The Dark Knight Rises. A third document, tweeted out yesterday by The Fire Rises, mentioned a black ops mission called “Operation Early Bird”. This lead to the discovery of a website and a countdown, which ended today. So what exactly is Operation Early Bird? Hit the jump to find out.When the countdown clock hit zero, a blank map appeared at the Operation Early Bird website. Below the map you can enter coordinates. But there were no hints as to where to find the coordinates or what would happen when entered.Several people found that if you head over to the film’s official website, an audio clip plays which gives out coordinates to enter at the Operation Early Bird site. Once entered, a location on the map is covered with a little green dot. From there, you can go to Gofobo to reserve passes for an “early” (it’s at 10 PM) screening of the opening sequence of The Dark Knight Rises next Tuesday, December 13th. This event follows a press screening held last night at Universal Studios: Hollywood, where director Christopher Nolan introduced the sequence. Next week’s event also gives more people a chance to see the footage since it is only playing before Mission: Impossible-Ghost Protocol at 42 IMAX theaters across the U.S., Canada and the U.K.The Dark Knight Rises hits theaters and IMAX July 20th, 2012! ARGs & Campaigns Viral Marketing Operation Early BirdscreeningThe Dark Knight RisesWarner Bros
Viral Recap and Review: Apollo 18 September 6, 2011On Saturday I gave you my impression of the film itself, but now it’s time to talk about the viral campaign for the found footage sci-fi thriller Apollo 18. Could it be more interesting than the film itself? Reminisce with me after the break (warning: some spoilers). Read More
Caprica: Do Androids Dream Of Electric Tweets? February 4, 2010If, like me, you are a fan of Battlestar Galactica, you will have no doubt tuned in to watch the latest SyFy Spin Off show Caprica. Caprica takes place before the events of Battlestar Galactica and details the creation of the Cylons by Dr Graystone, played by actor Eric Stolz…. Read More
First Augmented Reality Processor To Be Used In Mobile Phones February 22, 2013February 22, 2013We naturally tend to focus on the creative aspects of viral marketing and augmented reality campaigns, but every once in a while we hear of technological advancements that hold the potential to dramatically change the size and shape of viral and ARG campaigns going forward. Augmented reality software developer Metaio… Read More