UPDATED: Puzzling New Viral for “The Hunger Games” Michael Lee, December 15, 2011December 15, 2011 UPDATED: All the pieces have been collected, and the new poster for The Hunger Games has been revealed. Hope you all had fun looking for the pieces! Scroll to the bottom of the article to see the new poster. The original article follows.Today marks 100 days until Gary Ross’ adaptation of The Hunger Games, the popular trilogy of books written by Suzanne Collins, hits theaters on March 23, 2012. If you’ve been keeping up to date with the viral for The Hunger Games, then you are in the loop. But for those who haven’t, here’s the cliff notes version: district registration and a chance to run for mayor of your district. Now comes a brand new puzzling viral. Hit the jump for more.A new poster will debut to mark the 100-day countdown to the release of The Hunger Games (can you believe it?). But its not as simple as clicking a few links. The poster has been divided into 100 pieces and spread across the internet. Fans (this is where you the reader comes in) will have to collect 100 pieces of the puzzle in order for poster for The Hunger Games to be revealed. But how do you locate these pieces?Well to collect these pieces, fans will need to search twitter for the #HungerGames100 hashtag. Once they collect all 100 pieces of the puzzle they will be able to upload a photo of the poster to their Facebook page. Don’t forget to tag the official Hunger Games page when you do. Twitter is a vital part of this viral game, and you will need to use the site in order to play. Below is our very own piece of the puzzle, 25/100, that you can use as a starting piece before your search for the other 99 begins. And here is the link to that piece. Refer to the official Hunger Games Facebook page, if you are having trouble with any of the links.Head to the official Hunger Games Facebook page for more details. Viral Marketing LionsgateThe Hunger Games
Explore Joe’s Desk In The “Super 8” International “Gonna Be Mint” Campaign August 4, 2011J.J. Abrams’ Super 8 may be almost out of theaters here in the United States, but tomorrow is the date that the film will finally be released in all countries. To promote the occasion, Paramount has a new internet campaign dubbed “Gonna Be Mint” after what has become a catchphrase… Read More
Disney Releases “Frankenweenie: An Electrifying Book” To iBookstore September 30, 2012October 17, 2012Walt Disney Studios’ new stop-motion animation film Frankenweenie has taken advantage of Apple’s new iBook Author software to create an interactive behind-the-scenes book called Frankenweenie: An Electrifying Book. The books is free on the iBookstore, and it has gotten some good reviews already. Read the press release after the break. Read More
Marvel’s “The Avengers” Makes Advertising Push With New Poster and Trailer February 29, 2012February 29, 2012What might be this summer’s biggest blockbuster, Marvel’s The Avengers, opens in just over 2 months, but the marketing push has been limited considering it’s scope (and budget). Now, we finally have a non-teaser theatrical poster (released yesterday) and a trailer (released this morning) that shows off a lot more… Read More