Marvel to Launch “Avengers Alliance” Facebook Game Caleb Hamilton, January 9, 2012January 9, 2012 Today, Marvel Entertainment announced it will be launching a massive, combat role-playing Facebook game featuring many of their most iconic heroes and villains. Marvel: Avengers Alliance follows an original storyline in the Marvel Universe, created specifically for the game. We’ve got more information and some pics of gameplay from the game after the jump!Marvel: Avengers Alliance takes place after “The Pulse”, a galaxy-wide disaster that exposes Manhattan to attacks from some of Marvel’s most powerful villains. As a player, you will be recruited by S.H.I.E.L.D. to assemble and lead a team of Avengers to keep New York City safe from super villains such as Dr. Doom, Loki and the Green Goblin. You’ll also be able to challenge your friends in PvP battles!Check out the announcement trailer and some gameplay pics below: http://youtu.be/enbUJGFMSsoThe game is currently in private beta, but they’re always letting more people in. To sign up for the beta, you must like the Marvel: Avengers Alliance page on Facebook. The game is expected to launch sometime in the next three months from Disney Interactive Media Group’s Playdom Studios. Social Networks Viral Marketing Disney InteractiveFacebookMarvel EntertainmentMarvel: Avengers Alliance
Conventions Dragon Con 2013: “Machete Kills” Pushes Social Media At Booth September 5, 2013The marketing people behind Machete Kills, the sequel to Robert Rodriquez’s 2010 hit Machete, decided to make a trip out to Atlanta this year for the popular multi-genre convention, Dragon Con. They set up a booth in one of the busiest hotels of the con, the Atlanta Marriott Marquis hotel…. Read More
LeVar Burton Gets Control of @ReadingRainbow In Record Time February 1, 2012February 1, 2012For those too young to remember it in its heyday, Reading Rainbow was a PBS television show hosted by LeVar Burton. The show used kids from the target demographic to encourage reading among children and has become a nostalgic classic among us Eighties babies. The Twitter handle @ReadingRainbow had been… Read More
Now’s The Time To Sign The “Tim & Eric Billion Dollar Movie” Pledge January 27, 2012January 27, 2012Sundance is not only home to some of the best movies the world has to offer, its also the place where various movie studios bid to purchase the rights to distribute them. But since this is a site about viral marketing, we aren’t going to cover any purchases, and instead… Read More