22 January 2012 1023 Views

Movie Trailers Now Include Commercials

by Dan Koelsch

Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break.

The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.

While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.

Resident Evil: Retribution opens September 14th.

Source: /Film



New

Indiana Jones 5 Delayed; Hercule Poirot part deux gets Fast-Tracked. What’s wrong with this Picture? James Murphy is on the Case for Movie-Viral. And the Adventure of a Lifetime!
09 July 2018
Indiana Jones 5 Delayed; Hercule Poirot part deux gets Fast-Tracked. What’s wrong with this Picture? James Murphy is on the Case for Movie-Viral. And the Adventure of a Lifetime!

May interest You

GhostBusters will make you feel good with Beautifully Balanced Perfectly Pitched Summer Blockbuster
11 July 2016
GhostBusters will make you feel good with Beautifully Balanced Perfectly Pitched Summer Blockbuster
CATCHING UP WITH TOBEY MAGUIRE
21 January 2016
CATCHING UP WITH TOBEY MAGUIRE
SPECTRE REVIEW
01 November 2015
SPECTRE REVIEW

Popular

The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..
07 May 2018
The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..
The Inimitable Genius of Robert Downey Junior
20 April 2018
The Inimitable Genius of Robert Downey Junior

Tags