Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
Fox Searchlight Launches a Powerful Website for “The Tree of Life” April 7, 2011April 8, 2011Terrance Malick’s The Tree of Life may be the film’s most highly anticipated films that is not a comic book adaptation, a sequel, or a film that is a preface to a much larger film. Now Fox Searchlight has launched a website promoting the new drama from Malick calling it… Read More
Watch This: Viral Video For 90s Style ‘Birdman Returns’ Trailer November 7, 2014November 7, 2014Birdman is already out in theaters, and based on the trailers that have already been released you may have noticed that the film is about a Hollywood star looking for redemption by playing in a stageplay version of the character he is most known for. With various TV ads running,… Read More
Inside Films Is Back With Latest Social Film “The Power Inside” July 27, 2013Inside Films is the production studio created by the partnership of Toshiba and Intel to create social films that feature the technology companies’ latest products. We’ve covered their previous films Inside and The Beauty Inside, and now they have an alien invasion comedy staring Harvey Keitel called The Power Inside…. Read More