30 January 2012 2580 Views

“Chronicle” Viral Sends People Flying Over New York City Skyline

by Caleb Hamilton

It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.

20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:

“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”

Below you can see a behind-the-scenes video documenting the flights:

Chronicle opens in theaters this Friday, February 3rd!



New

Casting The Crown series 5 and 6
27 November 2020
Casting The Crown series 5 and 6

May interest You

Viral Content Digest. Clips, Skits and Assorted Other Bits!
10 June 2019
Viral Content Digest. Clips, Skits and Assorted Other Bits!
CHUCKY is BACK! And SO is VIRAL MARKETING in MOVIES!
11 February 2019
CHUCKY is BACK! And SO is VIRAL MARKETING in MOVIES!
As Fox waver on when to release the Dark Phoenix: MovieViral looks back at the Past Catalogue of X Men Movies
28 March 2018
As Fox waver on when to release the Dark Phoenix: MovieViral looks back at the Past Catalogue of X Men Movies

Popular

Dumb and Dumber 3: The Presidential Race
30 September 2020
Dumb and Dumber 3: The Presidential Race
TOM HIDDLESTON was in TENET! And other trivia news about Director CHRISTOPHER NOLAN’s latest (or earliest?) EPIC! TENET.
01 September 2020
TOM HIDDLESTON was in TENET! And other trivia news about Director CHRISTOPHER NOLAN’s latest (or earliest?) EPIC! TENET.

Tags