30 January 2012 2870 Views

“Chronicle” Viral Sends People Flying Over New York City Skyline

by Caleb Hamilton

It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.

20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:

“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”

Below you can see a behind-the-scenes video documenting the flights:

Chronicle opens in theaters this Friday, February 3rd!



New

GHOSTBUSTERS: AFTERLIFE Latest Trailer = Everything wrong with Movie Marketing Today.
27 July 2021
GHOSTBUSTERS: AFTERLIFE Latest Trailer = Everything wrong with Movie Marketing Today.

May interest You

TRAILER TIME!
02 July 2021
TRAILER TIME!
Viral Content Digest. Clips, Skits and Assorted Other Bits!
10 June 2019
Viral Content Digest. Clips, Skits and Assorted Other Bits!
CHUCKY is BACK! And SO is VIRAL MARKETING in MOVIES!
11 February 2019
CHUCKY is BACK! And SO is VIRAL MARKETING in MOVIES!

Popular

About that Greatest Showman viral tik tok teacher dance video thing..
22 June 2021
About that Greatest Showman viral tik tok teacher dance video thing..
Strike a ‘POSE’: VFX Maestro Brian Kubovcik discusses his craft and this latest exciting project!
10 May 2021
Strike a ‘POSE’: VFX Maestro Brian Kubovcik discusses his craft and this latest exciting project!

Tags