30 January 2012 1235 Views

“Chronicle” Viral Sends People Flying Over New York City Skyline

by Caleb Hamilton

It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.

20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:

“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”

Below you can see a behind-the-scenes video documenting the flights:

Chronicle opens in theaters this Friday, February 3rd!



New

Justice League is not Perfect. But it has Heart and Soul. Likable. Watchable. Retrievable.
19 November 2017
Justice League is not Perfect. But it has Heart and Soul. Likable. Watchable. Retrievable.

May interest You

Fall of The Mummy, Dark Universe and other mistakes Hollywood must cease making
21 June 2017
Fall of The Mummy, Dark Universe and other mistakes Hollywood must cease making
New Secret Viral Campaigns MIGHT be taking off for Dark Tower and King Kong
25 November 2016
New Secret Viral Campaigns MIGHT be taking off for Dark Tower and King Kong
David Brent Good Irony and Pathos yeah shame about the Downer tone and Lack of Feel Good Factor Fun
24 August 2016
David Brent Good Irony and Pathos yeah shame about the Downer tone and Lack of Feel Good Factor Fun

Popular

PolitFlix 5: Would the Reel Tony Blair please stand up? James Murphy and Dave Bond take a look at Mr Blair in Politics and on Film. Also Star Wars IX, Bond 25 and the usual News and Comment
27 September 2017
PolitFlix 5: Would the Reel Tony Blair please stand up? James Murphy and Dave Bond take a look at Mr Blair in Politics and on Film. Also Star Wars IX, Bond 25 and the usual News and Comment
Bond 25: is 007 set to marry Blofeld?
13 September 2017
Bond 25: is 007 set to marry Blofeld?

Tags