30 January 2012 1714 Views

“Chronicle” Viral Sends People Flying Over New York City Skyline

by Caleb Hamilton

It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing things! If you live in the area and you’ve seen “people” flying around in the sky, there’s a perfectly logical explanation. Find out what it is after the jump.

20th Century Fox hired the New York City based viral marketing agency, Thinkmodo (the guys behind the Limitless Times Square hack) to design special aircraft to promote Chronicle. Michael Krivicka from Thinkmodo explains to TechCrunch:

“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.”

Below you can see a behind-the-scenes video documenting the flights:

Chronicle opens in theaters this Friday, February 3rd!



New

Terrible Trailer Tuesday
11 December 2018
Terrible Trailer Tuesday

May interest You

As Fox waver on when to release the Dark Phoenix: MovieViral looks back at the Past Catalogue of X Men Movies
28 March 2018
As Fox waver on when to release the Dark Phoenix: MovieViral looks back at the Past Catalogue of X Men Movies
Fall of The Mummy, Dark Universe and other mistakes Hollywood must cease making
21 June 2017
Fall of The Mummy, Dark Universe and other mistakes Hollywood must cease making
New Secret Viral Campaigns MIGHT be taking off for Dark Tower and King Kong
25 November 2016
New Secret Viral Campaigns MIGHT be taking off for Dark Tower and King Kong

Popular

INSIGHT: Exploring the Acting Craft with JANE MERROW
02 October 2018
INSIGHT: Exploring the Acting Craft with JANE MERROW
SUPERMAN DIED. SUPERMAN GOT MARRIED! SUPERMAN STALLED. LOIS AND CLARK FLEW!
21 November 2018
SUPERMAN DIED. SUPERMAN GOT MARRIED! SUPERMAN STALLED. LOIS AND CLARK FLEW!

Tags