For those too young to remember it in its heyday, Reading Rainbow was a PBS television show hosted by LeVar Burton. The show used kids from the target demographic to encourage reading among children and has become a nostalgic classic among us Eighties babies. The Twitter handle @ReadingRainbow had been taken by someone not using it, but no one stops Geordi La Forge from getting what he wants.
Just yesterday morning, Burton tweeted to the account in hopes of grabbing the handle to promote a new Reading Rainbow App he is developing. He made a call to arms tweet just after 7 PM PST, and less than 2 hours later had the account in his hands. Talk about impressive. If you want to keep up to date on the Reading Rainbow app, I suggest you follow the Twitter account.