28 March 2012 496 Views

Ridley Scott Talks About Next Stage of Prometheus Viral Campaign in Empire Magazine

by Dan Koelsch

Ridley Scott’s Prometheus is featured prominently in the new issue of Empire Magazine, and Scott talks about the film’s viral campaign for a bit. For us waiting to see what’s next, this should wet your whistle a bit. Read what he had to say after the jump.

We thought it would be a good idea to advertise and never mention the movie. That’s why we opened up to TED. That went down extremely well, and it’s a good trick we learned from advertising. The next one will go out and talk about David, the Michael Fassbender character. Again, it’s utilitarian advertising on a laptop where suddenly this guy is talking to you about being a robot, and you don’t know what the f*** he’s talking about. At the very end he has a fingerprint that he puts onto the screen, and in his fingerprint, in his natural skin, is a ‘W’, which is for the Weyland Corporation.

We’ve seen bits about the new David android model (played by Michael Fassbender) through the Weyland Industries website and a the video found through the business card given out at WonderCon. Hopefully this means Fassbender has a bigger part of the viral campaign than originally expected.

Speaking of Weyland Industries videos, Damon Lindelof mentioned in Slashfilm‘s WonderCon interview with the film’s writer that a longer version of the Peter Weyland TEDTalk video will be released on the Prometheus home release (Blu-ray and DVD).

As always, we’ll keep an eye out for any more developments. Catch up on the campaign and read all our coverage of the the film on our Prometheus Hub.

Source: Anton Volkov



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