When we last gave an update on the Men in Black III viral campaign, our friend Bugeyes had learned of a tattoo parlor that was giving away a mysterious cake. Since then, the conspiracy theorist has been pretty busy. Get the details after the break.
Bugeyes is the name of the kid who runs TheMeninBlackSuitsAreReal.com, and looks for both proof of aliens on earth and the MIB themselves. After discovering Clive’s Tattoo Parlor, he went through their dumpster, as you can see in the video below.
After finding a copy of the Weekly World News in the dumpster, Bugeyes called them up and ended up writing an article for them, which is featured on their cover. The tabloid then did an article that featured Wu’s Chinese Restaurant. Bugeyes also claims Arianna Huffington is an alien on her own news website, to which Ms. Huffington replied via video.
While cross promotion in web campaigns is not unusual, Sony takes it to another level with Men in Black III. While others, like Marvel, have done this lately, it is usually very contained and never tries to pass itself off as a viral campaign or ARG. However, the brand integration in “The Men in Black Suits Are Real Experience” is so blatant that it’s hard to want to follow along. Baskin Robbins plays a key part of this “pink cake” storyline, and the Huffington Post even has sponsored posts that aren’t directly related to the campaign (though Bugeyes makes sure to link to them). Don’t even get me started on that Sony VAIO sitting on the desk in the video above. At least the Weekly World News has a history with the franchise, as K (Tommy Lee Jones) claims in the first film that the MIB use the tabloid for leads.
What do you guys think? Are you following the campaign at all? If so, does the cross promotion bother you? Let us know in the comments below. Follow the campaign on our Men in Black III Viral Hub, and catch the film when it opens in 3D on May 25th.
Marvel's The Avengers (Two-Disc Blu-ray/DVD Combo in Blu-ray Packaging)
by Walt Disney Video
Age of Ultron (Avengers)
Age of Ultron #2 (of 10)
by Marvel Comics
Marvel's AVENGERS Blu-ray/DVD Combo Pack WITH BONUS 6 Avengers Trading Cards Included
Avengers Age Of Ultron Logo Iphone 5 5s Hard Case Cover
by By Oleksii
007 James Bond DANIEL CRAIG Collection DVD Set (Casino Royale/Quantum of Solace/Skyfal)
Marvel's Avengers: Age of Ultron 2-Disc BD Combo Pack (3D BD+BD+Digital HD) [Blu-ray]
by Walt Disney Studios
Diamond Select Toys Marvel Select: Avengers Age of Ultron: Black Widow Action Figure
by Diamond Comic Distributors
NEW DIY Unique Designed iPhone 5s Generation Phone Case For The Avengers Age of Ultron 2015 Phone Case Cover
by TD Online
Avengers Age of Ultron Exclusive Ultron Voice Changing Helmet
STAR TREK DOUBLE FEATURE 2-Film DVD COLLECTION Both Great Films (STAR TREK & STAR TREK INTO DARKNESS) Together
Kingsman: Secret Service [Blu-ray]
by 20th Century Fox
Avengers Age of Ultron Hulk Thor Iron Man Captain America Hawkeye Black Widow Quicksilver PVC Figure Toys 8pcs/set HRFG349