09 June 2012 1053 Views

Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening

by Dan Koelsch

We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their upcoming musical Rock of Ages. See what happened after the break.

Rock of Ages opens in theaters on June 15th.



New

Indiana Jones 5 Delayed; Hercule Poirot part deux gets Fast-Tracked. What’s wrong with this Picture? James Murphy is on the Case for Movie-Viral. And the Adventure of a Lifetime!
09 July 2018
Indiana Jones 5 Delayed; Hercule Poirot part deux gets Fast-Tracked. What’s wrong with this Picture? James Murphy is on the Case for Movie-Viral. And the Adventure of a Lifetime!

May interest You

Social Media Monthly: June 2012
29 May 2012
Social Media Monthly: June 2012
Trailers Weekly: G.I. Joe Retaliation, Rock of Ages, The Dictator, The Expendables 2, Ghost Rider: Spirit of Vengeance, Casa Mi De Padre
17 December 2011
Trailers Weekly: G.I. Joe Retaliation, Rock of Ages, The Dictator, The Expendables 2, Ghost Rider: Spirit of Vengeance, Casa Mi De Padre
The Buzz: Wonder Woman, Iron Man 3, Scorcese and DiCaprio, Michael Emerson, Superboy, and More
18 February 2011
The Buzz: Wonder Woman, Iron Man 3, Scorcese and DiCaprio, Michael Emerson, Superboy, and More

Popular

The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..
07 May 2018
The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..
The Inimitable Genius of Robert Downey Junior
20 April 2018
The Inimitable Genius of Robert Downey Junior

Tags