When it was announced late last year that The Dark Knight Rises would take place eight years after the events of The Dark Knight, I wrote about how such news lent itself to tremendous viral marketing and hype-generating opportunities, primarily in the form of prequel comics that could tell stories of events that took place between the films. While that never materialized the way I hoped, DC Comics just announced the launch of a new app that does indeed offer a “prologue” comic to the film. But there’s a catch. Hit the jump to find out more.
The Dark Knight Rises: Prologue is a brand new app launched by DC Comics and available exclusively on select Nokia phones. That’s right, Nokia. Not Apple products or Android-powered devices. Nokia. Does anyone even own a Nokia phone?
Now, I’m half joking, because I understand that a marketing partnership between the two companies existed dating back to before the film was released, and the notion of exclusive content is an understandable consequence of such a deal (we’ve covered previous examples of their partnership), but I remain dumbfounded. To offer a prologue comic to a film a month after its release, on a provider with an assumedly small market share seems, well, pointless.
Then there’s the app itself, which is seemingly forgotten when considering how it is offered. Judging by the provided screenshot of the motion comic, it appears this story takes place literally minutes before the film opens, leaving me to wonder just how impactful and revelatory it can really be. But then again, I wouldn’t know. I don’t own a Nokia.
Much has been said over whether or not Christopher Nolan’s Batman story would continue on film. I personally prefer to let it stand alone as one of the greatest trilogies ever. Still, I think DC Comics possesses an incredible opportunity to creatively fill in the gaps over what happened during those eight years. And now that we have all seen the film, the possibilities are genuinely intriguing. What was Bane’s arrival to Gotham like? How did James Gordon evolve after his ethics were compromised at the end of The Dark Knight? How about some stories chronicling rising police star and eventual Batman heir John Blake? I contend that there’s not only potential to expand the Nolan Batman universe in comics form, but people would eat it up. Think Before Watchmen, but without the controversy and Alan Moore loyalists.
Do you own a Nokia phone and would like to offer your thoughts on The Dark Knight Rises: Prologue app, since most of us won’t be able to check it out? Post your review in the comments section below.
Kingsman: Secret Service [Blu-ray]
by 20th Century Fox
RoomMates RMK1795SCS Ultimate Spiderman Peel and Stick Wall Decals, 22 Count
· Home Improvement
by York Wallcoverings
The Dark Knight Trilogy (Batman Begins / The Dark Knight / The Dark Knight Rises)
by Warner Bros. Home Entertainment
Scream Queens [HD]
· TV Series Episode Video on Demand
Hard Case Cover for Iphone 4 4s 4g 3d Superman Metal Skin Design with Screen Protector
by Metal Case
Monsters vs. Aliens
MARVEL DAREDEVIL #500 DF VARIANT SIGNED BY ALEX ROSS 375 OF 699 + 70TH ANNIV.
· Entertainment Memorabilia
Star Trek Communicator Magazine Issue 153 From The Junkyard To The Enterprise Brent Spiner Returns To Star Trek Kirk Picard Celebrity Dr McCoy Return Of The Orions Edition Issue
Game Of Thrones: Season 1 - Season Pass - PS4 [Digital Code]
· Digital Video Games
by Sony PlayStation Network / Telltale Games
Superman Vol. 2: Secrets & Lies (The New 52)
by DC Comics
Star Wars Winter Is Coming Game of Thrones Mouse Pad
· Office Product
by US Mouse Co.
Batman Macbook Decal Vinyl Sticker Mac Book Pro Skins Apple Decals Stickers Laptop Decorative Computer Accesory Electronics Vinyl
· PC Accessory
Star Wars Archives Cards Topps 1999 Complete Set
· Entertainment Memorabilia
Marvel Avengers Age of Ultron Titan Hero Tech Ultron 12-Inch Figure
Spiderman Toddler Size: 3T-4T (Red/Blue)