20 August 2012 801 Views

DC Comics Wastes Opportunity With Nokia-Exclusive “The Dark Knight Rises” Motion Comic

by Alex Gerage

When it was announced late last year that The Dark Knight Rises would take place eight years after the events of The Dark Knight, I wrote about how such news lent itself to tremendous viral marketing and hype-generating opportunities, primarily in the form of prequel comics that could tell stories of events that took place between the films. While that never materialized the way I hoped, DC Comics just announced the launch of a new app that does indeed offer a “prologue” comic to the film. But there’s a catch. Hit the jump to find out more.

The Dark Knight Rises: Prologue is a brand new app launched by DC Comics and available exclusively on select Nokia phones. That’s right, Nokia. Not Apple products or Android-powered devices. Nokia. Does anyone even own a Nokia phone?

Now, I’m half joking, because I understand that a marketing partnership between the two companies existed dating back to before the film was released, and the notion of exclusive content is an understandable consequence of such a deal (we’ve covered previous examples of their partnership), but I remain dumbfounded. To offer a prologue comic to a film a month after its release, on a provider with an assumedly small market share seems, well, pointless.

Then there’s the app itself, which is seemingly forgotten when considering how it is offered. Judging by the provided screenshot of the motion comic, it appears this story takes place literally minutes before the film opens, leaving me to wonder just how impactful and revelatory it can really be. But then again, I wouldn’t know. I don’t own a Nokia.

Much has been said over whether or not Christopher Nolan’s Batman story would continue on film. I personally prefer to let it stand alone as one of the greatest trilogies ever. Still, I think DC Comics possesses an incredible opportunity to creatively fill in the gaps over what happened during those eight years. And now that we have all seen the film, the possibilities are genuinely intriguing. What was Bane’s arrival to Gotham like? How did James Gordon evolve after his ethics were compromised at the end of The Dark Knight? How about some stories chronicling rising police star and eventual Batman heir John Blake? I contend that there’s not only potential to expand the Nolan Batman universe in comics form, but people would eat it up. Think Before Watchmen, but without the controversy and Alan Moore loyalists.

Do you own a Nokia phone and would like to offer your thoughts on The Dark Knight Rises: Prologue app, since most of us won’t be able to check it out? Post your review in the comments section below.



Indiana Jones Raiders Off the Lost Ark (Blu-ray Disc, 2013, Digital Copy) New

· DVD

by PARAMOUNT

$9.95

Star Wars IV: A New Hope (Limited Edition)

· DVD

by 20th Century Fox Video

$19.97

Cases For Iphone 4 ,Cases For Iphone 4S, Plastic Cases for iphone 4s,Hard Covers For Iphone 4 4s ,UZZO™Creative Design 3D Transparent Fantastic Free Flowing Liquid Floating Fish Plastic Hard Back Case Cover For iPhone 4/4S,With 1Free Keyring(Hot Pink)

· Wireless

by UZZO

$9.99

TATATO iPhone 6 Case, The Fantastic Four Marvel Hard Case Back For iPhone 6 - 4.7 inch

· Wireless

by TATATO

$9.99

In Deep

· Movie

$7.99

Men of Iron

· Book

by BJU Press

$4.18

Aliens Omnibus Volume 2

· Book

by Dark Horse Books

$12.22

Age of Ultron

· Book

by Marvel

$17.34

Avengers Age Of Ultron Logo Iphone 4 4s Hard Case Cover

· Wireless

by By Oleksii

$11.39

8pcs/Set Fantastic Four 4 Marvel Super Heroes Building Bricks Blocks Movie Model Mnifigures Children Toys Compatible With Lego

· Baby Product

by SHIV

$14.99

Game of Thrones Ceramic Stein: Stark Sigil

· Toy

by Diamond Comic Distributors

$19.99

SUUER Indiana Jones 3D iPhone 5 5S Case , Designer Personalized Custom Plastic Hard CASE for iPhone 5 5S Durable New Style ROUGH Skin 3D Case Cover

· Wireless

by SUUER

$13.99

DC Comics Total Heroes Superman 6" Action Figure

· Toy

by Mattel

$11.60

Heir to the Empire (Star Wars: The Thrawn Trilogy, Vol. 1)

· Book

by Spectra

$3.60

NEW GAME OF THRONES SEASON 4 BLU RAY EXCLUSIVE HOUSE TYRELL SLIPCOVER with Bonus Disc

· DVD

by HBO

$95.95

New

What we learned from Comic Con 2016
26 July 2016
What we learned from Comic Con 2016
Comic Con 2016 Debrief /Digest/Diatribe/Devotion/Delete at will..   That time of year again. The...

May interest You

Dates the Final Frontier Tracing the Voyages of Trekkers who look for Love on new Star Trek themed site
18 July 2016
Dates the Final Frontier Tracing the Voyages of Trekkers who look for Love on new Star Trek themed site
Star Trek Dating: a new frontier in romance           In...
INSPIRATIONAL UK MASTERCHEF WINNER JANE DEVONSHIRE GOT ME THINKING ABOUT THE MOTIVATIONAL POWER OF MOVIES AND MEDIA
06 May 2016
INSPIRATIONAL UK MASTERCHEF WINNER JANE DEVONSHIRE GOT ME THINKING ABOUT THE MOTIVATIONAL POWER OF MOVIES AND MEDIA
JANE DEVONSHIRE WINS BBC UK MASTERCHEF 2016 IN A HEARTWARMING, BEAUTIFUL, CINEMATIC FINALE (Oh and...
VIRAL VAULT THE DARK KNIGHT RISES WITH JAMES MURPHY AND FRANK MENGARELLI
05 April 2016
VIRAL VAULT THE DARK KNIGHT RISES WITH JAMES MURPHY AND FRANK MENGARELLI
DAYS OF WINE AND RISES: A LOOK BACK AT THE FINAL NOLAN/BALE BATMAN FILM My...

Popular

TRAILER THRASHING TUESDAY GHOSTBUSTERS STAR TREK INDEPENDENCE DAY AND TEENAGE MUTANT NINJA ACCOUNTANTS
23 May 2016
TRAILER THRASHING TUESDAY GHOSTBUSTERS STAR TREK INDEPENDENCE DAY AND TEENAGE MUTANT NINJA ACCOUNTANTS
TRAILER TUESDAY! We look at the latest trailers and what they might reveal about...
Independence Day Resurgence great viral campaign shame about the rubbish film
25 June 2016
Independence Day Resurgence great viral campaign shame about the rubbish film
  INDEPENDENCE DAY RESURGENCE brought back the viral marketing tool in style. Truly immersive...

Tags