20 August 2012 250 Views

DC Comics Wastes Opportunity With Nokia-Exclusive “The Dark Knight Rises” Motion Comic

by Alex Gerage

When it was announced late last year that The Dark Knight Rises would take place eight years after the events of The Dark Knight, I wrote about how such news lent itself to tremendous viral marketing and hype-generating opportunities, primarily in the form of prequel comics that could tell stories of events that took place between the films. While that never materialized the way I hoped, DC Comics just announced the launch of a new app that does indeed offer a “prologue” comic to the film. But there’s a catch. Hit the jump to find out more.

The Dark Knight Rises: Prologue is a brand new app launched by DC Comics and available exclusively on select Nokia phones. That’s right, Nokia. Not Apple products or Android-powered devices. Nokia. Does anyone even own a Nokia phone?

Now, I’m half joking, because I understand that a marketing partnership between the two companies existed dating back to before the film was released, and the notion of exclusive content is an understandable consequence of such a deal (we’ve covered previous examples of their partnership), but I remain dumbfounded. To offer a prologue comic to a film a month after its release, on a provider with an assumedly small market share seems, well, pointless.

Then there’s the app itself, which is seemingly forgotten when considering how it is offered. Judging by the provided screenshot of the motion comic, it appears this story takes place literally minutes before the film opens, leaving me to wonder just how impactful and revelatory it can really be. But then again, I wouldn’t know. I don’t own a Nokia.

Much has been said over whether or not Christopher Nolan’s Batman story would continue on film. I personally prefer to let it stand alone as one of the greatest trilogies ever. Still, I think DC Comics possesses an incredible opportunity to creatively fill in the gaps over what happened during those eight years. And now that we have all seen the film, the possibilities are genuinely intriguing. What was Bane’s arrival to Gotham like? How did James Gordon evolve after his ethics were compromised at the end of The Dark Knight? How about some stories chronicling rising police star and eventual Batman heir John Blake? I contend that there’s not only potential to expand the Nolan Batman universe in comics form, but people would eat it up. Think Before Watchmen, but without the controversy and Alan Moore loyalists.

Do you own a Nokia phone and would like to offer your thoughts on The Dark Knight Rises: Prologue app, since most of us won’t be able to check it out? Post your review in the comments section below.



Justice League - The New 52: Superman Action Figure

· Toy

by Rejects from Studios

$18.00

Monsters vs. Aliens

· Movie

$13.99

Spider-Man - The '67 Collection (6 Volume Animated Set)

· DVD

by Walt Disney Video

$78.99

E-Life New Fashion Hard PC Shining Glitter Super Hero Matte Skin Case Cover Back Fitted for Apple iPhone 5C Batman

· Wireless

by Unknow

$5.99

Game of Thrones: Season 4 (Blu-ray+Digital Copy)

· DVD

by HBO Studios

$32.50

The Lizard

· TV Series Episode Video on Demand

$1.99

Aftermath: Star Wars: Journey to The Force Awakens

· Book

by LucasBooks

$17.47

Quantum Mechanix Star Trek: Tribble Plus Action Figure Accessory, Brown

· Toy

by Diamond Comic Distributors

$7.98

TRIPACK ® Accessories iPhone 6 PLUS Hard Case Cover FASHION INDIANA JONES SA8022

· Wireless

by TRIPACK ®

$11.99

Deinonychus (Actual Size) Skull (Teaching Quality Recreation)

· BISS

by Skulls Unlimited International

$297.00

Jurassic Adventure Dinosaur Series Set - Pack of 6 cool dinosaurs

· Toy

by SimplyBuy

$13.99

3D Aquarium Decor Case for Samsung Galaxy Note 4,Transparent Plastice Case for Samsung Galaxy Note 4,Liquid Case for Samsung Galaxy Note 4,UZZOTM 3D Fantastic Tank Flowing Liquid Couple Fish Swimming Hard Case for Samsung Galaxy Note 4 + 1PCS Free Keyring(#Clear)

· Wireless

by UZZO

$9.99

LEGO Superheroes Avengers Hydra Showdown

· Toy

by LEGO

$12.99

Fantastic Four Volume 3: Back in Blue

· Book

by Marvel

$7.54

Spider-Man: Web of Shadows - Playstation 3

· Video Games

by Activision Inc.

$24.59

New

THROWBACK THURSDAY NICK CLEMENT REMEMBERS WES CRAVEN AND SCREAM
02 September 2015
THROWBACK THURSDAY NICK CLEMENT REMEMBERS WES CRAVEN AND SCREAM
THROWBACK THURSDAY NICK CLEMENT REMEMBERS WES CRAVEN AND SCREAM   MOVIEVIRAL was saddened to...

May interest You

HOW TO STOP A FLOP
11 August 2015
HOW TO STOP A FLOP
HOW TO AVOID MAKING A FLOP FILM       POOR Josh Trank. POOR Twentieth...
COMIC CON HIGHLIGHTS FROM BATMAN AND SUPERMAN TO STAR WARS AND X MEN
13 July 2015
COMIC CON HIGHLIGHTS FROM BATMAN AND SUPERMAN TO STAR WARS AND X MEN
  COMIC CON HIGHLIGHTS   Well, that WAS some festival! SAN DIEGO COMIC CON...
DC WOMEN
16 June 2015
DC WOMEN
DC WOMEN   The Marvel monopoly has ended! Yes it’s true: DC Comics have...

Popular

Captain America Vs. Star Lord: Super Bowl Civil War
19 January 2015
Captain America Vs. Star Lord: Super Bowl Civil War
Today Cap himself, Chris Evans tweeted at Chris Pratt a withdrawal of friendship as...
50 Things You May Not Know About Disney’s “Frozen” [UPDATED]
07 October 2013
50 Things You May Not Know About Disney’s “Frozen” [UPDATED]
The two recent trailers from Frozen, starring Kristen Bell, broadway legend Idina Menzel, comedian...

Tags