10 December 2012 692 Views

UPDATED: Warner Bros. Kicks Off Viral Campaign For “Man of Steel” With a Countdown

by Dan Koelsch

This is possibly the greatest news I’ve heard in a while, given that I am such a huge fan of Superman. Warner Bros. has a new website that is the homepage for the fictional Deep Space Radio Wave Project, and it appears to be viral marketing for Man of Steel. Get the details after the break.

The hard work has already been done, but let’s try to piece together how this started. The DSRW website received various signals throughout the day, and needed the “community” to decode them. Before the signals were decoded, the website showed the project’s mission statement.

Mission Statement

Welcome to the home of the DSRW Project, a private non-profit research organization with a network of world-wide interstellar communication facilities that support the exploration of our solar system and the universe. We believe our research is essential to understanding the origin of life.

Our mission is to capture deep space radio waves and analyze them for patterns and messages. We share our findings with the public and work together to answer the question, “Are we alone in the universe?” Through collaboration, we will separate real communication from galactic white noise.

Once the signals were decoded, however, we got this message:

That leads us to this link (though I am unclear on how), where we have a live countdown using the same symbols. All of these symbols are supposedly Kryptonian, though they don’t match any known version of the language ever created. I wouldn’t be surprised to see a new version of Kryptonian made specifically for this movie, as it is a reboot of the Superman mythology.

It seems pretty obvious that this is for Man of Steel. As you can see on the bottom of the websites, they are copyrighted by Warner Bros. and DC Comics, and Man of Steel is the only DC Comics film on the horizon dealing with aliens. Will this be part of a larger campaign, or was this all done just to give us a countdown? The more urgent question is, what is the countdown for and when will it end? Could we see the first full trailer finally, as is expected for this weekend? If you find any clues, let us know in the comments below. I’ll definitely be keeping my eye out.

Man of Steel retells the iconic story of the Superman. Henry Cavill plays the famed superhero and alter ego Clark Kent, and the all-star cast includes Amy Adams, Diane Lane, Kevin Costner, Russell Crowe, Laurence Fishburne, and Michael Shannon. Written by David Goyer and directed by Zack Snyder, Man of Steel flies into theaters on June 14, 2013.

Source: ComicBookMovie.com

UPDATE

As Sean notes in the comments below, the symbols stand for numbers in the order they were revealed, giving us “77587619”. If you go to 77587619.com, it redirects you to the final link n77d58w76d19.com. The countdown uses the same symbols, so we can tell it ends tomorrow (Tuesday) at NOON EST / 9AM PST (Updated). Our other commenter, Wizdum reinforces what I secretly speculated, that “n77d58w76d19″ is actually a map coordinate, and it takes to north Baffin Bay, near Greenland. This sounds like either where we see Clark in the teaser trailer (working on a boat), or maybe his Fortress of Solitude. Hopefully we’ll find out in a few hours. We’ll provide an update on what happens at the end of the countdown as soon as know.



Generic For Apple Iphone 6 Slim Phone Case For Boy Custom Design With Avengers Age Of Ultron 2 Choose Design 10

· Wireless

by Daily Holiday Technology Co., Ltd

$15.99

Marvel's The Avengers (Two-Disc Blu-ray/DVD Combo in Blu-ray Packaging)

· DVD

by Walt Disney Video

$17.97

Marvel Avengers Age of Ultron Hulk and Marvel's Hulk Buster 2.5-Inch Figures

· Toy

by Hasbro

$9.59

Marvel Avengers HQ Hulk Buster Breakout Set

· Toy

by Avengers

$21.29

NEW DIY Unique Designed iPhone 5s Generation Phone Case For The Avengers Age of Ultron 2015 Phone Case Cover

· Wireless

by TD Online

$13.99

Avengers Age of Ultron Hulk Thor Iron Man Captain America Hawkeye Black Widow Quicksilver PVC Figure Toys 8pcs/set HRFG349

· Toy

by witslk

$28.78

Avengers Age Of Ultron Logo Samsung Galaxy S5 Hard Case Cover

· Wireless

by By Oleksii

$11.39

Marvel Avengers Age of Ultron Ultimate Ultron and Captain America

· Toy

by Hasbro

$29.99

Marvel's Avengers: Age of Ultron: The Junior Novel (Marvel's the Avengers: Age of Ultron)

· Book

by Little, Brown Books for Young Readers

$3.34

Avengers Age Of Ultron Logo Iphone 4 4s Hard Case Cover

· Wireless

by By Oleksii

$11.39

Kingsman: Secret Service [Blu-ray]

· DVD

by 20th Century Fox

$22.99

Marvel Avengers Age of Ultron Iron Legion vs. Ultron Mark 1

· Toy

by Hasbro

$8.99

Avengers Age Of Ultron Samsung Galaxy S4 Hard Case Cover

· Wireless

by By Oleksii

$11.39

Marvel's The Avengers (Two-Disc Blu-ray/DVD Combo in Blu-ray Packaging)

· DVD

by Walt Disney Video

$17.97

Avengers Age of Ultron Exclusive Ultron Voice Changing Helmet

· Toy

by Hasbro

$24.99

New

Dates the Final Frontier Tracing the Voyages of Trekkers who look for Love on new Star Trek themed site
18 July 2016
Dates the Final Frontier Tracing the Voyages of Trekkers who look for Love on new Star Trek themed site
Star Trek Dating: a new frontier in romance           In...

May interest You

CUMBERBATCH AND DR STRANGE IN THE LEAST ORIGINAL YET MOST INTRIGUING TRAILER
19 April 2016
CUMBERBATCH AND DR STRANGE IN THE LEAST ORIGINAL YET MOST INTRIGUING TRAILER
DOCTOR STRANGE TRAILER LANDS: TRACING ITS CINEMATIC DNA The wait is over. DOCTOR STRANGE...
BATMAN V SUPERMAN A SECOND OPINION BY NICK CLEMENT
29 March 2016
BATMAN V SUPERMAN A SECOND OPINION BY NICK CLEMENT
ZACK SNYDER’S BATMAN V. SUPERMAN: DAWN OF JUSTICE — A SECOND OPINION REVIEW BY...
BATMAN V SUPERMAN DAWN OF JUSTICE REVIEW BLOATED SUPER-HERO MASH UP HAS MOMENTS OF GREATNESS UNDERMINED BY FATAL HUBRIS
26 March 2016
BATMAN V SUPERMAN DAWN OF JUSTICE REVIEW BLOATED SUPER-HERO MASH UP HAS MOMENTS OF GREATNESS UNDERMINED BY FATAL HUBRIS
BATMAN V SUPERMAN: DAWN OF JUSTICE REVIEW (nb: This is a LONG review. But then,...

Popular

TRAILER THRASHING TUESDAY GHOSTBUSTERS STAR TREK INDEPENDENCE DAY AND TEENAGE MUTANT NINJA ACCOUNTANTS
23 May 2016
TRAILER THRASHING TUESDAY GHOSTBUSTERS STAR TREK INDEPENDENCE DAY AND TEENAGE MUTANT NINJA ACCOUNTANTS
TRAILER TUESDAY! We look at the latest trailers and what they might reveal about...
X MEN APOCALYPSE VIRAL VIDEO AND ONE LAST TRAILER IN THE BUILD UP TO RELEASE DATE
26 April 2016
X MEN APOCALYPSE VIRAL VIDEO AND ONE LAST TRAILER IN THE BUILD UP TO RELEASE DATE
X MEN APOCALYPSE IS BRINGING BACK THE 1980s + REMINDING US THAT VIRAL MARKETING...

Tags