Openings: Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from Lord of the Rings Dan Koelsch, December 29, 2012 Two of England’s biggest literary and film series have breached into the real world with functioning businesses straight from their respective magical worlds. After the break, learn about the Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from The Lord of the Rings. King’s Cross Station is one of the main railway stations to serve London. More importantly, in the Harry Potter novels and films Hogwarts students use the station to access their specialized train on Platform 9¾. A sign was put up for Platform 9¾ at King’s Cross in honor of the series, but now the station has gone one step further. Earlier this month, The Harry Potter Shop opened at the famous location to provide fans all their Harry Potter needs. Watch Warwick Davis, who plays Professor Filius Flitwick in the film series, open the store in the video below. For photos and more information, check out First Showing.For a more in-world experience, a new opening in Hobbiton might be of interest to you. Hobbiton is a tourist village in New Zealand, where all the Lord of the Rings and Hobbit films have been filmed, and it is both modeled after the town of the same name in Middle Earth. Just in time for the tourist attraction’s 10th anniversary, they’ve opened a pub called The Green Dragon Inn, just like the one featured in J.R.R. Tolkien’s series. Below is a photo of New Zealand Prime Minister John Key opening the pub, and you can see a lot more photos over at Nerd Bastards. Viral Marketing Viral News Harry PotterIRLThe HobbitThe Lord of the Rings
Super 8 Updates: Footage Mailed Out, New Editing Room Clip, and STIES Print Out April 14, 2011The past few days have seen a flurry of updates to the Super 8 viral campaign, culminating in /Film (and possibly other bloggers) receiving in the mail an actual Super 8mm film reel with a new clip for our mysterious S8editingroom footage. That viral site has also been updated with… Read More
GLEE Officially Launches Online Casting Call March 30, 2010March 30, 2010In January, we reported that FOX’s GLEE was going to look to the Internet to find its next cast member, and today they did just that. If you think you got what it takes to take the Glee Club to Nationals, go to MySpace.com/GleeAuditions to submit your video entry. Read More
Potential Outbreak: James Cameron’s AVATAR June 16, 2009June 16, 2009Potential Outbreak is a weekly article of MovieViral concerning “possible” viral marketing of upcoming future films and what these films can use so they can be successful. Avatar is set to release in late December of this year (2009) but this film still has time to compose a timely and… Read More