08 January 2013 630 Views

Paramount and Qualcomm Announce “Star Trek Into Darkness” Super Bowl App

by Caleb Hamilton

intodarknessThe Super Bowl is right around the corner and the major studios are gearing up to present glimpses at some of their upcoming films. On Monday, Paramount Pictures and Qualcomm Labs, Inc. announced a new mobile application that will be used during the big game to unlock exclusive content from Star Trek Into Darkness using some never before-seen technologies. More details after jump.

Announced during Qualcomm’s CES keynote, the Star Trek Into Darkness app will allow fans to engage with movie related content in the real-world and complete missions using many different methods that run on Qualcomm’s Gimbal context awareness technology. Fans will use audio scanning and get rewarded for watching ‘Into Darkness’ content on TV and other media. Geo-location recognition will be used in location-based experiences and image recognition with Qualcomm’s Vuforia will be used to engaged with movie related content and images printed and viewable in the real world. The app will also deliver new content from the film such as videos, photos and wallpapers directly to the user’s phone.

During the second quarter of the game, the app will let users unlock content during the Star Trek Into Darkness TV spot. Fans who register the app early will be entered into a contest to win a trip to a U.S. premiere of the film. You can sign up to get the app early and enter the contest at www.startrekmovie.com/CES. The app will be available to everyone at the end of this month.

“We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you,” said Dr. Jacobs. “By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”

There is no information yet on whether this will tie into the AreYouthe1701? website revealed early last month. Be sure to check back for any updates!

Star Trek Into Darkness on May 17th in 3D and IMAX 3D!



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