Disney’s “Wreck-It Ralph” Creates 8 Bit Lane In London Dan Koelsch, January 12, 2013 It’s hard to believe that Disney’s latest animated film Wreck-It Ralph doesn’t open up in the UK until February 8th, over three months after its US release. Fortunately, Disney makes up for the wait a bit by creating 8 Bit Lane in London near the The Truman Brewery. Get the details after the break. Wreck-It Ralph is an adventure where arcade video games are alive and the title character jumps between them trying to be a hero. The London street lets you get in on the action by having a pixelated tree, dog, police car, and more. According to Now Here This, 8 Bit Lane is open until Sunday, and it has the world’s first Blipp-able building. Blippar is a visual discovery (read: augmented reality) app, and you can even play a game using it on said building. Click here to see a photo album of the lane, and check out a few highlights below. Source: Reddit Viral Marketing LondonWreck-It Ralph
Classic Viral: Anchorman’s Sex Panther Cologne January 2, 2010July 18, 201060% of the time, it works every time. For those Anchorman fans out there, you may remember the horrendously funny Sex Panther cologne used by Brian Fantana (Paul Rudd). It was a small bit in the movie, but it has gained a lot of traction in the fan world, as… Read More
Could New Spider-Man Set Photos Lead To A Viral? January 18, 2011The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? Read More
“Oldboy” Hotel Posters Welcomes You To A Horrifying Stay September 17, 2013September 17, 2013The Oldboy tagline begs the question “Ask not why you were imprisoned, ask why you are set free.” Josh Brolin plays Joe Doucett, a man who is held against his will for no reason in a hotel with no way out, and then mysteriously set free years later. Charged with… Read More