Fox Wants You Join “The Following” Michael Lee, February 15, 2013 The Following, FOX drama starring Kevin Bacon and James Purefoy, is about a former FBI agent who gets tangled in a serial killer’s web of cult followers, which he amassed by using the world wide web. Obviously with a premise like that, viral websites would be created for audiences and fans to be a part of the fun. And that is what The Following’s tumblr site just does, it allows them to be a part of Dr. Joe Carroll’s network of killers who are obsessed with the “insanity of art” and making their murders into beautiful statements. Hit the jump to find out more. The site is a very strange look into the mind of Carroll and his followers. It describes itself as “a collection of information about Joe Carroll and a dangerous group of people he calls FrIENDS. ”You’ll notice a small menu above with names or characters. These are all allusions to Edgar Allen Poe’s works. Each name has specific elements and allusions to the author. Clicking on Prince Prospero – a character from The Masque of the Red Death -, you will see “Nevermore”, an image relating to A Tall Tale Heart.Some of these links are going be specifically tailored to those aspects of the character or aspects of the work. The Lady Ligeia link makes a reference to the large dark eyes, while Annabel Lee has references to The Raven, Nevermore, and sometimes the poem itself. Links include referential images, craigslist postings, Facebook messages, victims, profile pictures, videos, and much much more.It’s actually a pretty fun site. You get to see some of the characters in a whole new light, which could change your opinion on them. Be sure to check out all the links on the menu. Happy Following! Viral Marketing FoxThe Following
2012: BE THERE! October 2, 2009October 2, 2009Something big is going to happen..but what? Soren Ulfert’s blog is telling us where and when, just not what we can expect. Two days before our… party… I’ll send my message out to you from 8am to noon. One day before I’ll transmit from 3pm to 6pm. For now, go… Read More
NBC Viral Round-Up: The Office and Community October 23, 2009October 23, 2009We all know that NBC has the most consistent viral presence among the broadcast networks (with ABC coming in second), and they seem to favor Thursday shows. With The Office and Community airing last night, we have a few updates on their virals. First off, the webisodes are back for… Read More
Watch A Message From the Dean of “Monsters University” February 15, 2013Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making… Read More