Categories

We are in Social
20 February 2013 6 Views
By

Oscilloscope Releases Portions Of “It’s A Disaster” On Vine

it's a disaster

Vine is the brand new social media platform that allows its users to create 6-second videos and spread it across the web. Think of it as the video version of Twitter. This new form of social media fun uses it’s 6-second videos to differentiate itself from the other social media platforms that might use status updates, 140 characters, or camera filters to get their message across to their viewers. Now Oscilloscope has caught on to the craze and has already used the social media platform and integrated it into their marketing plan for the new comedy It’s A Disaster. Hit the jump to find out how.

In a bold new move, Oscilloscope has released not one, not two, not even a dozen, there are about over two dozen different vines that can be seen on twitter account. Remember each vine video contains up to 6 seconds of footage, and considering that there are 24 vines, that’s a lot of footage. Six seconds may not sound like a lot of time at first, but if you watch sports, then you know it’s plenty of time to execute a strategy.

But this isn’t just video content that is being released. What makes this so unique and different from an official clip is that these clips have all been recorded on a smart phone. You can hear people include their commentary on the film.

Although the app was released a couple of weeks ago, Oscilloscope quickly saw the potential it had to market It’s A Disaster to a much wider audience. Here’s a quote from the press release:

Oscilloscope’s Minister of Informative Updates, Bruce Farnsworth, said about the venture, “From the moment it launched just three short weeks ago, it was so clear to us that six-second loops of video, edited in-phone, and posted in real time was and will be the future of film distribution. While we still endeavor to release films via some other methods, we didn’t want to be left out in the cold and we are proud to be an early adopter of tomorrow, early.”

It’s still not clear not much content will be released, Oscilloscope says they will stop sending out vines posted on twitter. But there is a chance in the new future. It is a very interesting marketing strategy to say the least. Using a brand new social media platform –one that just debuted in January of this year no less – is a risk, but given that it has been a hit since it debuted, give credit to the Oscilloscope marketing team for jumping at the chance to use a brand new social media platform to market its film.




May interest You

‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign
25 September 2014
‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign
Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of...
“The Wolverine” Finds New Way To Release First Footage Of The Film
26 March 2013
“The Wolverine” Finds New Way To Release First Footage Of The Film
Yesterday, the director of Marvel's The Wolverine tweeted a six-second teaser via Twitter's new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing...

Popular

100 Fascinating Things You Need To Know About ‘Big Hero 6;’ Plus New Images
03 September 2014
100 Fascinating Things You Need To Know About ‘Big Hero 6;’ Plus New Images
A Disney animated Marvel film almost seemed to good to be true.  But when Disney acquired Marvel Comics back in 2009, a collaboration of the two forces was inevitable.  The two would announce Big...
50 Things You May Not Know About Disney’s “Frozen” [UPDATED]
07 October 2013
50 Things You May Not Know About Disney’s “Frozen” [UPDATED]
The two recent trailers from Frozen, starring Kristen Bell, broadway legend Idina Menzel, comedian Josh Gad, and Jonathan Groff, gave the impression that something was missing and that it was only...
‘Daredevil’ Review
13 April 2015
‘Daredevil’ Review

Tags