“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” Dan Koelsch, March 4, 2013October 7, 2013 What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a revenge thriller staring Colin Farrell and Noomi Rapace. Take a look at how people reacted after the break.As alluded to above, we had another prank video last week, that time for The Last Exorcism Part II. These videos seem like a relatively cheap and effective way for smaller studios like FilmDistrict and CBS Films to grab people’s attention, as shown by The Last Exorcism’s video getting over 1 million views in less than a week. Both videos have been released on the Monday before their film’s opening weekend and within one week of each other, so the same marketing company is making them. This reminds me a bit of Thinkmodo’s past work, but I’m not sure if it’s them this time around.Thanks to Robert Morvay for the heads up. Viral Marketing Viral Videos Dead Man DownPrankThinkmodoViral video
2012: Ulfert Reaches Out to an Old Friend and Charlie Shares a Recipe October 14, 2009October 14, 2009Despite the success of followers securing the packages at the drop locations, it looks like Soren Ulfert is looking for more help from inside the Institute for Human Continuity. For those keeping up with the 2012 viral campaign, you’ll know that Ulfert, the former Director of Communications at IHC, has… Read More
Viral Fail: Knight and Day Behind The Scenes Video May 13, 2010The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right?… Read More
Interactive Map For “Battle: Los Angeles” Has Hidden Sounds December 1, 2010January 19, 2011With the official launch of the Battle: Los Angeles teaser site, comes a new interactive map that offers up different types of media, all based on current, and previous attacks, throughout the world. Take a look to see the obvious, but keep reading to find out the not so obvious… Read More