“The Wolverine” Finds New Way To Release First Footage Of The Film Christopher Moore, March 26, 2013March 26, 2013 Yesterday, the director of Marvel’s The Wolverine tweeted a six-second teaser via Twitter’s new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing after the break.The Wolverine director, James Mangold, tweeted what he called a “tweaser” yesterday via his Twitter account. The six-second video crams a lot of stuff into a small package with brief glimpses of samarais, sword-fighting, gunplay and Wolverine flying towards the camera. There’s no dialogue or any major plot clues, but it does a good job of making you want to see more. The Wolverine “tweaser” is below: Because Vine videos are short, easily retweetable and can play right within tweets, it allows them to reach a wider audience than just posting a link to a YouTube video. Many people who might not invest the time to watch a regular trailer may be more inclined to watch a Vine clip, so this could be a win-win situation for studios that want to get their film more noticed. Many brands have already jumped on the bandwagon with Vine, but it will be interesting if The Wolverine’s approach opens the movie promotion floodgates for more bite-sized video-based content.The first twenty-second long trailer for The Wolverine was released today. It’s posted below: The full trailer is suppose to premiere on Wednesday. The Wolverine is scheduled for release on July 24th. The plot summary is as follows:In modern day Japan, Wolverine is out of his depth in an unknown world as he faces his ultimate nemesis in a life-or-death battle that will leave him forever changed. Vulnerable for the first time and pushed to his physical and emotional limits, he confronts not only lethal samurai steel but also his inner struggle against his own immortality, emerging more powerful than we have ever seen him before.The movie stars Hugh Jackman, Brian Tee, Will Yun Lee, Svetlana Khodchenkova, Rila Fukushima and Tao Okamoto. You can check out the movie’s Official Site for more info and like the movie on Facebook. Social Networks Viral Marketing Hugh JackmanMarvelThe WolverinetweaserTwittervine
The Park Is Open: Teaser For “Jurassic World” Trailer Arrives! November 23, 2014The first trailer for Colin Trevorrow’s Jurassic World does not arrive until this coming Thursday, right on time for Thanksgiving. However, Universal has decided to start the hype train now – debuting a 15 second teaser for the trailer online, across various social media platforms. Get your first look at the… Read More
Play “The Hangover Part III” Giraffe Or Duck Video Game May 10, 2013May 10, 2013With the upcoming release of The Hangover Part III, a new video game has popped up online starring your favorite bearded goofball Alan and his newfound pet giraffe. It’s called Giraffe or Duck, and in the game you get to reenact one of the big comedy bits found in the… Read More
Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website June 16, 2011August 1, 2011While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming… Read More