New “Pacific Rim” Viral Poster Teases Where Jaegers Get Fixed [Updated] Alex Gerage, April 9, 2013April 9, 2013 Pacific Rim has released some effective online teasers over the last few months that have offered a glimpse at the epic scale of the film without revealing any plot points or surprises. The movie’s Facebook page was recently updated with another such tease, but instead of newscast screenshots of Kaiju cleanup sites or posters of the different Jaegers, this new poster is of the more subtle variety. Hit the jump for more.I think it was assumed that giant robots required a certain amount of maintenance, and this new Pacific Rim viral poster, which you can see below, assures fans that that is the case. It is certainly not flashy, and I don’t expect it to elicit a strong reaction one way or another from those who see it, but I love its simplicity. It reminds me a lot of the bus station posters many saw during the District 9 viral campaign. It’s a minor detail that grounds in reality what is an outlandish and unbelievable premise.I really want Pacific Rim to be great, and I think it will resonate with audiences looking for summer escapism that doesn’t involve capes or claws or metal suits. If nothing else, Pacific Rim’s success may get more of Guillermo Del Toro’s many projects in production sooner, including his Justice League Dark film (and I’m still hopeful about Hellboy 3). We’ll see what happens when the film hits theaters July 11.UpdateIt looks like we might be getting daily versions of these signs like the pictures from a few weeks ago. Below is the latest sign that was put up just after we posted this article.KAIJU WARNING: Seismic activity around The Breach. Prepare for battle. Social Networks Viral Marketing District 9FacebookGuillermo Del ToroHellboyJaegersJustice League DarkPacific Rim
“After Earth” Website Goes Live And Possibly Hints At ARG December 20, 2012After Earth is a sci-fi action film directed by M. Night Shyamalan about a father and son who get stranded on a post-apocalyptic Earth when their ship crashes. The film’s official website has gone live with a lot of great details and photos about the movie and its universe. There’s… Read More
This Week In Viral: Stand-In Writer Edition April 26, 2009March 27, 2010Hello everyone. I’m Ian, one of the writers for the site, and I’m filling in for Dan on this week’s “This Week in Viral”. Read all the news after the jump. Read More
Watch Celebrity Theories On How The “Man of Steel” Shaves May 28, 2013May 28, 2013Gillette has teamed up with Warner Bros. to ask a very important question: “How Does The Man of Steel Shave?” On HowDoesHeShave.com, you can watch and vote on theories from Bill Nye, Kevin Smith, Mayim Bialik, and the Mythbusters. Check out all the videos after break, and let us know… Read More