10 April 2013 672 Views

Sony’s “Elysium” Switches Around Some Websites for Viral Campaign

by Dan Koelsch

elysium header

With 5 months to go until the film’s theatrical release, it looks like Sony is finally going to do something with this puttering viral campaign for Elysium. While there aren’t technically any new websites to report on, there have been some changes worth noting. Get the details after the break.

At the beginning of the month, we told you about some updates to the Elysium online presence, including a new viral website and an updated homepage for the film. The URL for the homepage is ItsBetterUpThere.com, which used to be the URL for the Elysium Citizenship Initiative. We thought that concept was removed, but thanks to First Showing, we know it has actually just relocated to ItsBetterUpHere.com. While the one letter difference is sure to cause confusion, at least we know that Sony still has plans to move forward with this marketing strategy.

We’ll keep an eye out to see where this is going. Follow our coverage here, and check out the new homepage if you’re itching for more content. It has one of those cool scrolling layouts like Looper, and you can see photos and character bios.

Elysium opens in theaters on August 9th.



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