06 May 2013 894 Views

“Now You See Me” Creates A Viral Marketing Card Trick

by Christopher Moore

now you see me

The upcoming magician heist film, Now You See Me, has a new viral marketing trick up its sleeve. With the upcoming release of the star-studded thriller, they’ve launched a new viral campaign, where you find hidden cards on the internet to unlock special content. Find out after the break how you can be a part of the magical search.

Called the Diamond Heist Challenge, the viral campaign involves 13 diamond playing cards that are hidden somewhere in Now You See Me posters, photos and even a crossword puzzle. Once you find these cards, you can use the augmented reality app Blippar to scan the picture and unlock exclusive content such as movie clips. You can get a further explanation on how the Challenge works in the video below:

Luckily, the Now You See Me site does give you hints on where to find all 13 cards. For instance, the given clue for the 5 of diamonds is:

Look on this film blog for the next card. Here’s your hint: /

The answer, of course, is the site Slashfilm. They posted this picture on their blog which includes a 5 of diamonds image.

NOW YOU SEE ME

To find out more details about the Diamond Heist Challenge including the other 12 clues, you can check out the movie’s official site. You can also like the movie on Facebook and follow them on Twitter. You can download the free Blippar app via iTunes or Google Play.

Directed by Louis Leterrier, Now You See Me magically appears in theaters on May 31st. The movie stars an all-star cast of Jesse Eisenberg, Woody Harrelson, Isla Fisher, Mark Ruffalo, Dave Franco, Mélanie Laurent, Michael Caine and Morgan Freeman. The movie synopsis is as follows:

NOW YOU SEE ME pits an elite FBI squad in a game of cat and mouse against “The Four Horsemen”, a super-team of the world’s greatest illusionists. “The Four Horsemen” pull off a series of daring heists against corrupt business leaders during their performances, showering the stolen profits on their audience while staying one step ahead of the law.

Let us know if you find any more of the hidden cards. Post your finds in the comment section below.

 



New

What we learned from Comic Con 2016
26 July 2016
What we learned from Comic Con 2016
Comic Con 2016 Debrief /Digest/Diatribe/Devotion/Delete at will..   That time of year again. The...

May interest You

VIRAL VAULT THE DARK KNIGHT RISES WITH JAMES MURPHY AND FRANK MENGARELLI
05 April 2016
VIRAL VAULT THE DARK KNIGHT RISES WITH JAMES MURPHY AND FRANK MENGARELLI
DAYS OF WINE AND RISES: A LOOK BACK AT THE FINAL NOLAN/BALE BATMAN FILM My...
BATMAN V SUPERMAN A SECOND OPINION BY NICK CLEMENT
29 March 2016
BATMAN V SUPERMAN A SECOND OPINION BY NICK CLEMENT
ZACK SNYDER’S BATMAN V. SUPERMAN: DAWN OF JUSTICE — A SECOND OPINION REVIEW BY...
BATMAN V SUPERMAN DAWN OF JUSTICE REVIEW BLOATED SUPER-HERO MASH UP HAS MOMENTS OF GREATNESS UNDERMINED BY FATAL HUBRIS
26 March 2016
BATMAN V SUPERMAN DAWN OF JUSTICE REVIEW BLOATED SUPER-HERO MASH UP HAS MOMENTS OF GREATNESS UNDERMINED BY FATAL HUBRIS
BATMAN V SUPERMAN: DAWN OF JUSTICE REVIEW (nb: This is a LONG review. But then,...

Popular

TRAILER THRASHING TUESDAY GHOSTBUSTERS STAR TREK INDEPENDENCE DAY AND TEENAGE MUTANT NINJA ACCOUNTANTS
23 May 2016
TRAILER THRASHING TUESDAY GHOSTBUSTERS STAR TREK INDEPENDENCE DAY AND TEENAGE MUTANT NINJA ACCOUNTANTS
TRAILER TUESDAY! We look at the latest trailers and what they might reveal about...
Independence Day Resurgence great viral campaign shame about the rubbish film
25 June 2016
Independence Day Resurgence great viral campaign shame about the rubbish film
  INDEPENDENCE DAY RESURGENCE brought back the viral marketing tool in style. Truly immersive...

Tags