Pacific Rim: Design Your Own Jaeger Dan Koelsch, May 11, 2013May 11, 2013 In Pacific Rim, gigantic sea monsters called Kaiju terrorize coastal populations from another dimension, so the world has to come together to design and build Jaegers, massive robots that can defeat the Kaiju. Now, Warner Bros. is letting you get in on the action yourself with their Jaeger Designer. Get the details after the break. The Jaeger Designer app is actually one of the cooler interactive features I’ve seen from Warner Bros. First, you get to construct a Jaeger using a few preset options for each part of the body: the head, chest, upper and lower arms, etc. You can even choose to have each part show signs of battle, rust, or dirt. After you add some decals, you can colorize your Jaeger, then create a custom poster. There’s a lot of great design options for the poster, including choosing a name and country, poses, and background. Then, you can download the image or share it with your friends online. Below is what I created (inspired by Iron Patriot and Captain America).Try it out for yourself and let us know what you think. In order to save your design for future changes, you’ll have to connect with Facebook.Pacific Rim opens in theaters on July 12th. Viral Marketing Pacific Rim
The Expendables Demand That You Don’t Press the Button August 11, 2012The cast of Expendables 2 really don’t want you to press that button. Lionsgate has created the DontPressTheButton.com, where stars Terry Crews and Dolph Lundgren yell at you to not press the red button in the middle of the screen. When you do press it, you get some short clips… Read More
Billboard for “The Dark Knight Rises” Will Blow You Away June 23, 2012You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. Read More
Tron Tuesday: Daft Punk’s “Derezzed” Music Video October 26, 2010It’s Tuesday, which means that Disney has released yet another Tron: Legacy promotion. This week we have the music video from Daft Punk for the song “Derezzed”. The video includes clips from the film and an intro by Michael Sheen asking Daft Punk to electrify the audience. Click the jump… Read More