“The Amazing Spider-Man 2” Viral Marketing Campaign Teases Clone Saga Story Arc Michael Lee, January 10, 2014 We all know that Sony is going to expand Spider-Man Cinematic Universe by making films for Venom and the Sinister Six, but The Amazing Spider-Man 2 viral marketing campaign took an interesting turn today. While the latest blog entry on The Daily Bugle blog is yet another name drop, it could be an important one considering the villain was in one of the most famous story arcs in Spider-Man’s publication history.The villain is none other than Professor Miles Warren, aka the Jackal. Making his first appearance in Spider-Man #31, Warren developed feelings for Gwen Stacy when she and Peter Parker visited Empire State University. However when Stacy was killed by the Green Goblin, he falsely accused Spider-Man for her death. Hit the jump to read the full report from the Daily Bugle. It’s either a sign of the times or a sign of the apocalypse…Manhattan’s Empire State University announced a new class for the 2014 fall semester in advanced biogenetics that will actually require the successful cloning of a living creature. Introduction to Live Cloning, taught by noted geneticist Professor Miles Warren, is the first class of its kind anywhere in the world.When asked about the ethical aspects of teaching a class on how to clone living cells, Warren said, “Our responsibility is to educate our students and prepare them for life. For those who study genetics or biology, cloning will be a fact of life.”The ethical aspects of cloning are irrelevant to Warren, who added, “We are cloning single-celled amoeba. Maybe one day we’ll work our way up to mice. There is no ethical dilemma. Save your red flag for when I start cloning co-eds…”Jackal made his first full appearance in The Amazing Spider-Man #148, with Spider-Man’s clone, Ben Reilly, was first seen in The Amazing Spider-Man #149.Now what makes this blog entry so interesting is that it could open the door for these Spider-Man films that would focus on story arcs like the Clone Saga. We’ll see where this goes, it’s unlikely that we will see any of these villains considering that The Amazing Spider-Man 2 is already chock full with villains.Directed by Marc Webb, The Amazing Spider-Man 2 stars Andrew Garfield, Emma Stone, Jamie Foxx, Dane DeHaan, Paul Giamatti, Sally Field, Chris Cooper, B.J. Novak and Sarah Gadon. Sony Pictures will release the film on May 2, 2014. ARGs & Campaigns Viral Marketing Viral News Andrew GarfieldEmma StoneMarc WebbSony PicturesThe Amazing Spider-Man 2The Daily Bugle
“Fifty Shades Of Grey” Unveils Viral Marketing Campaign And Teaser Poster January 24, 2014January 24, 2014While the Sam Taylor-Johnson directed adaptation of E.L James’ Fifty Shades Of Grey isn’t due to be released into theaters until Valentine’s Day 2015, Universal is already launching the viral marketing campaign for the film. The studio has also released the first poster from the film, in what the marketing… Read More
Viral Video: Academy Award Winning Movie Trailer March 11, 2010March 10, 2010Have you ever felt like every movie campaigning for an Academy Award was the same, or at least promoted the same way? Well, the guys behind Britanick Comedy think so, so they put together a faux trailer that shows just how easy it is to make an Oscar-worthy ad. Check… Read More
Video: 3D Street Art for “Life of Pi” March 13, 2013From March 9-12, internationally recognized American chalk/street artist Tracy Lee Stum brought her spectacular interactive 3D street drawing to L.A. LIVE in Downtown Los Angeles as she paid tribute to Life of Pi, in honor of the March 12 home entertainment release. The drawing was inspired by a key scene… Read More